Language display: Authenticating claims to social identity

Eastman, Carol M.; Stein, Roberta F.

doi:10.1080/01434632.1993.9994528

Cited by 120 publications

(46 citation statements)

References 11 publications

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“…I would like to call readers' attention here to a distinction between the use of English borrowings in ads in Mexican print media and the use of English as "language display" (Eastman & Stein, 1993). There is nothing particularly remarkable about the use of lexical items such as off-road and cool in Mexican advertising; they are for most Mexicans part of the lexicon of the language.…”

Section: Optimiza Grand Cherokee Manejo "Off-road" Y Carretera [The Gmentioning

confidence: 99%

Mexico’s ‘Commission for the Defense of the Spanish Language’ (1981-82)

Baumgardner

2011

IJL

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This paper focuses on one of the most intriguing and short-lived corpus language planning efforts in the history of Mexican Spanish-the Comisión Para La Defensa del Idioma Español (Commission for the Defense of the Spanish Language). Formed in 1981 and disbanded the next year, the Commission's concentration during its short tenure was the cleansing of Mexican Spanish grammar of so-called errors as well as the Mexican Spanish lexicon of English borrowings. Those linguists who worked on the Commission were both prescriptive as well as descriptive in perspective, and hence some very valuable linguistic work resulted. This paper compares some of the Commission's findings with the state of English borrowing in Mexican Spanish today.

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Section: Optimiza Grand Cherokee Manejo "Off-road" Y Carretera [The Gmentioning

confidence: 99%

Mexico’s ‘Commission for the Defense of the Spanish Language’ (1981-82)

Baumgardner

2011

IJL

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“…The provincial has become sophisticated via linguistic associations evocative of the continent (Eastman et Stein 1993 : 188). Eastman et Stein (1993) font remarquer que d'autres auteurs nomment borrowing (emprunt) ou code-switching (alternance codique) ce qu'elles appellent language display. Mais elles différencient clairement le phénomène de contact entre langues qu'elles étudient de celui des emprunts, dans la mesure où l'emprunt se manifeste lorsque, dans une des langues en contact, il manque un terme pour désigner une réalité que l'on veut nommer, ce qui n'est absolument pas le cas ici : « The material of language display originates in other languages.…”

Section: Le Concept D'alioculturèmeunclassified

Les alioculturèmes et la publicité en Europe au xxie siècle

Pozo¹

2009

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Résumé Le présent article a pour objet la présence d’expressions et de mots étrangers dans la publicité de cinq pays d’Europe à partir d’un corpus constitué de magazines publiés en Allemagne, en France, en Espagne, en Italie et au Royaume-Uni. Il cherche à déterminer les raisons de ce phénomène : s’agit-il de mots et d’expressions intraduisibles ou a-t-on choisi de ne pas les traduire ? Il s’agit d’un processus de fétichisation et d’exhibition linguistique qui trouve sa place dans une stratégie de non-traduction partielle. Notre apport principal dans ce domaine de la recherche consiste à avoir forgé le mot alioculturème pour ces expressions dont la présence et la non-traduction sont délibérées, ce qui les différencie clairement de l’emprunt et des culturèmes.

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“…"Inauthentic language" (Sweetland 2002) in the form of, for example, "styling the other" (Bell 1999), "mock" language (cf. Hill 1999), "crossing" (Rampton 1995), and language display (Eastman and Stein 1993) etc. are increasingly being studied as written phenomena and for visual effects rather than just verbal effects.…”

Section: Visual Multilingualismmentioning

confidence: 99%

Section: Visual Multilingualismmentioning

confidence: 99%

“…For example, Eastman and Stein's (1993) concept of "language display", which looks at the conscious use of a language not linked to the ethnic identity of the speaker. Eastman and Stein (1993) argue that language display is in fact most successful where there is limited or even no knowledge of the language being displayed on the part of the speaker. Language display "represents symbolic rather than structural or semantic expression" (Eastman and Stein 1993: 200), with the focus on form rather than content; what is being said, is not important, instead it is the language in which it is being said -this is the effect which the speaker is trying to achieve.…”

Section: Visual Multilingualismmentioning

confidence: 99%

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5. Linguistic fetish: The sociolinguistics of visual multilingualism

Kelly‐Holmes¹

2014

Visual Communication

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Linguistic fetish refers to the phenomenon of using languages for symbolic (fetishised) rather than utility (instrumental-communicative) purposes in commercial texts. In such a context, form takes precedence over content, which may or may not be relevant to, or understood by, the target audience. In this chapter, building on and extending my previous work in this area (Kelly-Holmes 2010, 2000, I explore linguistic fetishization as a sociolinguistic practice, using a range of examples from a variety of media and contexts. The chapter starts by examining current thinking on visual multilingualism in sociolinguistics, before moving on to examine the commodification of such visual language in contemporary consumer culture using the notion of linguistic fetish. I then go on to examine three cases of linguistic fetish in visual multilingualism -the foreign language visual; the minority language visual; and visual English -and attempt an assessment of their sociolinguistic implications.

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Language display: Authenticating claims to social identity

Cited by 120 publications

References 11 publications

Mexico’s ‘Commission for the Defense of the Spanish Language’ (1981-82)

Mexico’s ‘Commission for the Defense of the Spanish Language’ (1981-82)

Les alioculturèmes et la publicité en Europe au xxie siècle

5. Linguistic fetish: The sociolinguistics of visual multilingualism

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