Labouring in the Vineyards of Marlborough: Experiences, Meanings and Policy

Beer, Chris; Lewis, Nick

doi:10.1080/09571260601004187

Cited by 9 publications

(9 citation statements)

References 9 publications

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“…Foreign ownership is a notable feature for more than half of these wineries, especially the two largest (Gwynne 2008), with five being constituent brands in major global beverage companies. The intrusion of overseas capital coincides with a period of rapid consolidation among domestic producers, as well as a period of rapidly intensifying export dependence and increasing reliance on foreign labour in the vineyards (Beer and Lewis 2006).…”

Section: Investment In Msb and Struggles Over The Brand Rentmentioning

confidence: 99%

Regional dynamics in the globalising wine industry: the case of Marlborough, New Zealand

Hayward

Lewis

2008

Geographical Journal

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The rapid expansion of the New Zealand wine industry has rested largely on a specific wine commodity form, Marlborough Sauvignon Blanc. Global demand for a specialised product has provided the impetus for substantial development at the regional level, an increasingly complex industry structure, and for the intrusion of international capital. This paper explores the contests and relations within the industry through attention to the commodity's value‐added chain, wherein recent developments are interpreted as a contest over the brand rents. The contemporary situation therefore may be explained through overlapping organisational and geographic framings of these relations: producer versus buyer‐driven dynamics; regional–national and global interests; and inter‐ and intra‐corporate strategies. The commercial contest for control of the region‐varietal commodity reveals some paradoxical outcomes in which the region is reaffirmed as a site of investment in an evidently globalised industry, and the significance of who controls what fraction of the value chain is re‐asserted.

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Section: Investment In Msb and Struggles Over The Brand Rentmentioning

confidence: 99%

Regional dynamics in the globalising wine industry: the case of Marlborough, New Zealand

Hayward

Lewis

2008

Geographical Journal

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“…In other parts of the world, as is the case in some New Zealand rural areas (Winestate Magazine, 2005;Law, 2007;Nikiel, 2007) increased prices for rural properties have challenged rural communities experiencing rapid and successful development of their local wine industry. Finally, wine production and recruitment of outside labour to match increasing demand (Beer and Lewis, 2006) can also affect local communities and their resources.…”

Section: Literature Reviewmentioning

confidence: 99%

Small Winegrowers’ Views on their Relationship with Local Communities

Alonso

Northcote²

2008

Journal of Wine Research

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“…Another argument is that as a result of the growth and prosperity of their local wine industries some wine regions have experienced the negative effects of a rapid increase in tourism, as Griffith (2007) found in a study conducted in Walla Walla, Washington, USA. An example of the wine industry in New Zealand, where significant growth has been experienced in recent years, further demonstrates potential downsides of this sector with regards to the community:[…] increasing numbers of outsiders have created new community impacts and new tensions […] and potential contradictions between the development of Marlborough as a wine tourist destination and site of a large‐scale industrial production (Beer and Lewis, 2006, p. 96). …”

Section: Introduction and Literature Reviewmentioning

confidence: 99%

“…[…] increasing numbers of outsiders have created new community impacts and new tensions […] and potential contradictions between the development of Marlborough as a wine tourist destination and site of a large‐scale industrial production (Beer and Lewis, 2006, p. 96).…”

Section: Introduction and Literature Reviewmentioning

confidence: 99%

Wine tourism as a development initiative in rural Canary Island communities

Sheridan

Alonso

Scherrer

2009

Journal of Enterprising Communities: People and Places in the Global Economy

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Purpose - Many studies underline the critical relationship between local communities and rural‐based industries. However, the dynamics of the relationship between wineries and local communities is rarely considered in research despite the importance of these links for rural communities. This paper investigates this dimension from the perspective of Canary Islands\u27 small wine growers. Design/methodology/approach - A total of 23 winery operations located on the islands of Tenerife and La Palma accept the invitation to participate in the form of face‐to‐face interviews. Findings - The level of participation and contribution to the community varies between operations, with some small family operations in particular limiting their external involvement, while others see it as a necessary and/or beneficial relationship. Most wineries in the study are active in their communities, participating in local events and employing local residents. However, generational changes that threaten both the wine business and tradition, or mass tourism leading to land value increases are critical challenges to the winery‐community relationship. Research limitations/implications - With over 200 largely small‐family wineries in the Canary Islands, it is acknowledged that the sample of wineries in this paper may not be representative of the region\u27s wine industry. Practical implications - The strengthening relationships between wineries and local communities for cultural events can build nostalgia for local wine production. This, in turn, appears to be vital for preserving the local wine culture and tradition by making winery ownership and work well‐regarded by the local community. Originality/value - To date limited research has been conducted on the redeveloping Canary Islands\u27 wine industry, particularly from winery operators\u27 points of view

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Labouring in the Vineyards of Marlborough: Experiences, Meanings and Policy

Cited by 9 publications

References 9 publications

Regional dynamics in the globalising wine industry: the case of Marlborough, New Zealand

Regional dynamics in the globalising wine industry: the case of Marlborough, New Zealand

Small Winegrowers’ Views on their Relationship with Local Communities

Wine tourism as a development initiative in rural Canary Island communities

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