La perception du rock, une dimension essentielle de la satisfaction chez les spectateurs des festivals rock

Sohier, Alice; Brée, Joël

doi:10.7193/dm.075.95.115

Cited by 6 publications

(3 citation statements)

References 11 publications

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“…In the context of a rock/pop tour, it is understood that the way in which the consumer (spectator) manifests a high level of satisfaction is more complex to identify than when buying a convenience good in a store, for instance in the context of panic buying (Powless et al, 2022). As underlined by Sohier & Brée (2014), affective factors are important insofar as concerts are highly experiential. It is therefore essential to consider a memorable experience, beyond the simple performance perceived at the utilitarian level, for example in terms of the reception conditions.…”

Section: Managerial Implicationsmentioning

confidence: 99%

Managing Rock/Pop Tours: An Exploration of Logistical Dimensions

2023

JABE

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Rock/pop tours attract millions of fans each year around the world. But are they aware of the logistics involved in pulling off impressive shows? Indeed, for a touring to succeed, it requires the transport of many goods over long distances, with teams in charge of handling them, but also of assembling and disassembling the different elements of the stage structure every day. These teams must be fed and housed city after city, requiring efficient hospitality management. This is an essential supply chain dimension of rock/pop tours that is often ignored, even by graduate students, and yet it presents interesting business perspectives. The objective of this research note is to provide an overview of the critical aspects of the rock/pop tour logistics, both in terms of transport and handling, and the necessary planning of operations, which are very rarely studied in the supply chain management literature.

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Section: Managerial Implicationsmentioning

confidence: 99%

Managing Rock/Pop Tours: An Exploration of Logistical Dimensions

2023

JABE

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“…However, the value of such emotional experiences does not seem to have been evaluated by research. Does the consumer seek this emotional exchange in the same way that he or she seeks social interactions during the event experience (Collin-Lachaud, 2010; Sohier and Brée, 2014)? There are different experience consumption logics (Bourgeon-Renault and Bouchet, 2007; Pulh et al, 2005).…”

Section: Collective Emotional Dynamics In Marketing Research: State Omentioning

confidence: 99%

Collective emotional dynamics: Perspectives for marketing

Didry

Giannelloni

2019

Recherche et Applications en Marketing (English Edition)

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This article focuses on the emotional dynamics at work in a collective experience. It thus fills a gap in research on emotions in the field of marketing, where emotions are usually tackled from an individual perspective. Its contribution is twofold. First, it draws on a review of the existing literature in psychology, social psychology, and sociology in order to identify, define, and characterize the main concepts related to emotions when they are experienced in a collective context. It also builds on this review by distinguishing the processes of emotional transfer from the collective emotional states that result from these transfers. Second, this article shows that the existing marketing literature almost exclusively addresses these topics through the lens of the buyer–seller dyadic relationship. Finally, it proposes further avenues of research that are focused on integrating collective emotional dynamics into marketing research.

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“…La valeur de ce vécu émotionnel ne semble pas avoir été évaluée par la recherche. Le consommateur recherche-t-il cet échange émotionnel de la même manière qu’il recherche les interactions sociales lors de l’expérience événementielle (Collin-Lachaud, 2010 ; Sohier et Brée, 2014) ? Il y a différentes logiques de consommation de l’expérience (Bourgeon-Renault et Bouchet, 2007 ; Pulh et al, 2005).…”

Section: Les Dynamiques éMotionnelles Collectives Dans La Recherche Munclassified

Les dynamiques émotionnelles collectives. Perspectives pour le marketing

Didry

Giannelloni

2019

Recherche et Applications en Marketing (French Edition)

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Cet article s’intéresse aux dynamiques émotionnelles à l’œuvre lors d’une expérience collective. En cela il complète la littérature marketing sur les émotions, généralement abordées dans une perspective individuelle. Sa contribution est double. La première consiste à identifier, définir et caractériser les principaux concepts relatifs aux émotions vécues en contexte collectif. Pour cela, une revue de la littérature en psychologie, psychologie sociale et sociologie a été effectuée. Nous allons au-delà de cette littérature en distinguant les processus de transferts émotionnels des états émotionnels collectifs résultants de ces transferts. La seconde contribution consiste à montrer que la littérature marketing aborde rarement ces sujets, et le fait de façon partielle en se focalisant sur la relation dyadique vendeur–acheteur. Des propositions de recherche axées sur les perspectives d’intégration des dynamiques émotionnelles collectives dans la recherche marketing sont ensuite formulées.

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La perception du rock, une dimension essentielle de la satisfaction chez les spectateurs des festivals rock

Cited by 6 publications

References 11 publications

Managing Rock/Pop Tours: An Exploration of Logistical Dimensions

Managing Rock/Pop Tours: An Exploration of Logistical Dimensions

Collective emotional dynamics: Perspectives for marketing

Les dynamiques émotionnelles collectives. Perspectives pour le marketing

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