La légitimité d'une communication sociétale: le rôle de l'annonceur

Capelli, Sonia; Sabadie, William

doi:10.1177/076737010502000403

Cited by 41 publications

(22 citation statements)

References 29 publications

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“…The scales used to measure legitimacy and intentions to trust were adapted from existing tools in the literature (Capelli and Sabadie, 2005). The perceived vulnerability scale was constructed using the comments recorded during the qualitative phase.…”

Section: Operationalization Of Variables and Measurement Of Constructsmentioning

confidence: 99%

Legitimacy of consumer associations and perceived vulnerability of their users: Effects on intentions to trust consumerist associations

Lichtlé

Nabec

Roux

et al. 2018

Recherche et Applications en Marketing (English Edition)

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The trust that people place in consumer associations to protect their interests in dealing with commercial entities is at the heart of the consumerist mission. It is therefore important to identify the factors underpinning this trust. The results of one qualitative study (51 respondents) and one quantitative study (315 individuals) reveal that intentions to trust a consumer association depend on its recognized degree of cognitive, pragmatic and moral legitimacy. Furthermore, the effect of pragmatic legitimacy on such intentions varies in accordance with the perceived vulnerability of consumers in dealing with commercial entities. However, perceived vulnerability does not moderate the relationship between cognitive and moral legitimacy and intentions to trust consumer associations: it has a direct influence on this response variable.

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Section: Operationalization Of Variables and Measurement Of Constructsmentioning

confidence: 99%

Legitimacy of consumer associations and perceived vulnerability of their users: Effects on intentions to trust consumerist associations

Lichtlé

Nabec

Roux

et al. 2018

Recherche et Applications en Marketing (English Edition)

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“…Gay communities legitimate an identity and meaning to those brands that fit their community standards (Kates, 2004), while stigmatized consumers reshape existing market dynamics to better legitimate their consumption community needs (Scaraboto and Fischer, 2013). The process involved is a cocreation (Humphreys and Latour, 2013): the consumers generally mobilize familiar cultural repertoires as clear-cut sociocultural frames to self-legitimate their identity (Capelli and Sabadie, 2005; Coskuner-Balli and Thompson, 2013), as their practices cannot be moved forward without underpinning social, cultural and regulative institutions (Humphreys, 2010b).…”

Section: Review Of the Literaturementioning

confidence: 99%

Institutional entrepreneurs and legitimation strategies: The case of personal hygiene in France from 1880 to 1980

Galluzzo

Gorge

2020

Recherche et Applications en Marketing (English Edition)

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This article investigates representations of personal hygiene in France between 1880 and 1980. We led a historical method-based inquiry to understand the legitimation process surrounding a redefinition of personal hygiene championed by different sets of institutional entrepreneurs (business, science community, school, the press and so on). We find that each set employs several strategies: connecting personal hygiene to public decency, introducing new personal hygiene tools to equip consumers, and defining legitimate and illegitimate hygiene practices. We sift through these strategies to tease out the concept of distributed agency by contrasting the roles and interventional spaces co-opted by the different sets of institutional entrepreneurs.

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“…Accordingly, consumers consider an organization legitimate when they perceive that its actions are desirable and adapted to and appropriate for socially constructed systems of norms, values, and beliefs (Suchman, 1995). Capelli and Sabadie (2005) define legitimacy as a form of consumers' judgment of the right of an organization to exert an influence on society.…”

Section: Attitude Toward Terroir Sbs and The Retailer's Territorial Lmentioning

confidence: 99%

Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

Lacœuilhe¹,

Louis

Lombart

2018

Recherche et Applications en Marketing (English Edition)

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This research shows that consumers’ attitude toward terroir store brands has a positive and significant influence on the store price image and on the retailer’s Corporate Social Responsibility (CSR) image, regardless of the store format considered (hypermarket, supermarket, and convenience). It thus affirms that the terroir store brand, with a price–quality ratio considered satisfactory by consumers, contributes to the development of a positive price image and a favorable CSR image. This research also indicates that consumers’ attitude toward terroir store brands has a direct positive and significant influence, or indirect influence through its CSR image, on two dimensions of territorial legitimacy (territorial impregnation and territorial rooting). Terroir store brands are thus shown to be a factor in retailer legitimization.

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La légitimité d'une communication sociétale: le rôle de l'annonceur

Cited by 41 publications

References 29 publications

Legitimacy of consumer associations and perceived vulnerability of their users: Effects on intentions to trust consumerist associations

Legitimacy of consumer associations and perceived vulnerability of their users: Effects on intentions to trust consumerist associations

Institutional entrepreneurs and legitimation strategies: The case of personal hygiene in France from 1880 to 1980

Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

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