“…From these systemic and mainly neo-institutionalist perspectives, market legitimacy is considered a process that is co-constructed from a tangle of "institutional work" by different actors (see Dolbec & Fischer, 2015;Giesler & Fischer, 2017;Giesler, 2012;Humphreys, 2010b;Humphreys & Thompson, 2014). The agency of actors, such as, media (Humphreys, 2010b) and the state (Galluzzo & Gorge, 2020), but mainly consumers (Kates, 2004;Scaraboto & Fischer, 2013) are highlighted. Objects themselves may also carry this legitimacy as they convey certain meanings through expressive capacities (Dinnin Huff et al, 2021).…”