“…He established four distinct groups: those who travel in large organized groups; those who travel individually but hire an organized trip; those who organize their own trip, far from the traditional circuits; and, finally, those who avoid any connection with the usual tourist industry and travel without a fixed itinerary or without being subjected to schedules of any kind. Cohen (1972) stated that those of the last two groups valued novelty over familiarity and are the most susceptible to immerse in local culture, which is one of the most cited motivation factors in academic literature (Meng et al, 2008;Bellotti et al, 2015;Forno et al, 2015;Hawlitschek et al, 2016;Razli et al, 2016;Tussyadiah, 2016;Jung et al, 2017;Paulauskaite et al, 2017).…”