Collaborative Tourism: An Analysis of Motivation and Satisfaction in World Heritage Cities. The Case of Córdoba

Abstract

As other economic sectors, tourism has been affected by the irruption of the new economy. Transportation, accommodation, and other services related to tourism are undergoing great changes. The purpose of this study is to analyze the relationship between motivations, satisfaction and consumer behavior in the people who visit the city of Córdoba and who use the services of the collaborative economy, specifically concerning accommodation. A survey was carried out on a representative sample of tourists who visited Córdoba and who stayed in tourist apartments. Results show a positive influence of the motivations on the consumer behavior, as well as on the satisfaction of the tourists who practice collaborative tourism in the city of Córdoba.

Segmentation of collaborative consumption consumers: Social identity theory perspective

“…Apart from a few studies (e.g. Ozanne and Ballantine (2010), which add to the literature on segmenting collaborative consumers in the specific context of toy libraries; Guttentag et al (2018), Menor-Campos et al (2019) -both in a peer-to-peer tourism industry), attempts to classify collaborative consumers are rather rare.…”

“…(2018), Menor‐Campos et al. (2019) – both in a peer‐to‐peer tourism industry), attempts to classify collaborative consumers are rather rare. This study aims to fill this gap and provide an understanding of what drives different types of collaborative consumers.…”