2018
DOI: 10.25008/wartaiski.v1i02.14
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Konvergensi Konten Majalah Popular dalam Industri Digital Media Cetak

Abstract: Perkembangan tekonologi komunikasi saat ini yang bertumbuh pesat, berpengaruh pada industri media cetak. Sejumlah media cetak di Indonesia mulai tutup karena tidak mampu bersaing dengan media digital lainnya, sehingga pengelola media cetak melakukan berbagai upaya untuk mempertahankan eksistensi medianya dengan melakukan convergensi, dan menyiapkan media berbasis digital, salah satunya Majalah pria dewasa “Popular”. Tujuan penelitian ini adalah untuk mengetahui upaya yang dilakukan oleh majalah Popular dalam m… Show more

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“…The number of newspaper buyers has steadily declined in the last four years because people thought that information should be free. Therefore, many efforts have been made by the print media to survive (Ritonga et al, 2017;Suraya, 2019;Putri, 2018).…”
Section: Introductionmentioning
confidence: 99%
“…The number of newspaper buyers has steadily declined in the last four years because people thought that information should be free. Therefore, many efforts have been made by the print media to survive (Ritonga et al, 2017;Suraya, 2019;Putri, 2018).…”
Section: Introductionmentioning
confidence: 99%
“…Conventional media have evolved from newspapers to electronic media such as television, and to online media that is all digitized (new media). Media companies cannot avoid demand for media convergence (Prastya, 2017;Maryani, 2018;Putri & Hamzah, 2018). The prospect of new media is in the possibility of participation, collaboarion and interaction between individuals (Arsenijević & Andevski, 2015).…”
Section: Introductionmentioning
confidence: 99%