This article discusses how media convergence, as a new era of media in welcoming the industrial revolution, is not working properly. The purpose of this study is to explain how the media today still often create content with profit priority. By using Vincent Mosco's political economy theory and case studies on local media with national networks, the author tries to unravel how the media performs its functions. As a result, even though the media has developed more advanced with the era of digital media, the media is still often used for political interests or other interests through the titles or news content they make. To anticipate this, the general public should equip themselves with the capabilities of media literacy and digital literacy, so that they cannot choose a media that is suitable for consumption in the era of industrial revolution 4.0 where the media has developed into digital domain.
This article discusses how media convergence has implications for the existence of local mass media in Banten, seen by media convergence technology and at the same time transforming to change as digital media by reconstructing editorial policies, media organizations, and media management. This article uses a case study research method on several online media in Banten. This study concludes that the policy of media convergence amid competition and the growth of the mass media business is the right step in developing and maintaining the existence of mass media in Banten. By implementing a convergence strategy in various fields, including the transformation of editorial policy which has implications for the mixing of editorial and non-editorial duties with the aim of equitable distribution of income. Meanwhile, changes in the form of information content presented no longer prioritize local issues, but rely on more general and viral issues.
This research is motivated to find out what and how business communication is carried out by SMEs Onion sticks from Mancak Village. By using qualitative research methods and a case study approach, by making Fatimah who is the founder of this MSME, and Febby Fitriani the owner, both of which are resource persons in this research, the authors found that MSME Sticks in Mancak Village initially only used interpersonal communication. by entrusting their products to the surrounding stalls. After two years since it was founded in 2015, it was only in 2022 that this Stick MSME began rejuvenation with new packaging which had a positive impact on increasing product sales. In 2022, UKMS Onion Sticks will start selling via e-commerce Shopee, but the complexity of e-commerce tools and the need for the latest or additional gadgets, therefore marketing through e-commerce has not run optimally. The SWOT analysis is also attached at the end of the discussion to provide positive input for the MSME Sticks of Mancak Village in particular, and MSMEs for food products in general
This research is motivated by high public attention in the case of online prostitution Vina Garut, which is reporting about her the case brings up gender discrimination, and the media that actively contribute to these cases is suara.com. In this study, the authors pick nine news the period 15 August to 21 September 2019, which are then analyzed using Sara Mills's critical discourse analysis. From the results of the analysis, Vina is a woman who is at the same time is displayed as a negative character in this case. Apart from that, Vina is also positioned as an objectified party. This is seen in the way the media features news that highlighted gender discrimination. Researchers see that patriarchal discourse in Indonesia still positions women as people who have high news values but are also vulnerable to being positioned unevenly. Researchers also see that the media of the object of this article's research has tried to choose diction and arrange sentences in a balanced manner. But patriarchal ideological discourse is still seen in several narratives and readings of the production and consumption of public discourse in news portals in particular and discourse in public in general.
This article discusses the process of disrupting the function of new media. The purpose of this study is to explain how the media has changed its function as a public information service provider to become a company that produces content with profit priority. Using a qualitative research method with a case study approach to a national-scale local media in Banten, the author attempts to describe the disruption of the function of new media. Using Vincent Mosco's political economy theory of communication and a case study on local media with a national network, the author tries to reveal how new media currently functions. The results of our research found that the Radar Banten print media has been used for political or other interests, through titles or news content that has been made, the case that happened to Ratu Atut Chosiyah, the former governor of Banten who was implicated in a corruption case, is one of them. The function of the mass media, which is to provide information to the public, is disrupted because the goals of the mass media are currently more oriented toward group interests and profit. Radar Banten as a mass media that already has a digital version, trying to meet the needs of the public even though it still has many shortcomings, the true function of new media that is carried out by Radar Banten is still in the process of getting to a better stage.
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