Kontruksi ldentitas Melalui Stories Highlight Instagram Kalangan Kelas Menengah

Abstract

Instagram as a cyber commodity wants to unite and become an entity in the community lifestyle. Inter-human communication on Instagram can occur at any time during online connection, almost every user activity can be captured and published on Instagram in seconds. The production and consumption of messages happening on Instagram is done on Instagram Stories as a production of middle class status messages. This study aims to find identity construction through stories highlight Instagram. This study uses a qualitative method, examining how identity construction through Instagram Stories owned by Instagram by the middle class with informant accounts @putrilellyana, @rosakusumaazhar, @herni_maryuliani, @taufik.mbantul, @fajarmantoo. This research was conducted using virtual ethnography and independent interviews to explore data in order to get answers to research problems. Middle-class informants show that Instagram as a visual media is able to present certain symbols as a tool to produce meaning from an identity to be conveyed. The self presented by informants on Instagram Stories reflects leisure informants in carrying out activities freely in life such as hobbies, recreation, increasing knowledge about art and culture and also filling in actual activities for leisure time. Continuous research on codes, values, and beliefs about culture as a whole on Instagram needs to be explored to show the results of technology that is acculturated with economic, social and cultural factors.

The Use of Instagram Stories at the Age of COVID-19 Pandemic

“…Instagram can also be accessed via a website where users can view profiles and comments, but they cannot upload via the website. Communication between users on Instagram can occur at any time as long as they are connected to the internet and almost every moment can be captured and published on Instagram in seconds, where effectiveness, efficiency, fast, interactive, and adaptive are the main attractions of Instagram (Kertamukti et al, 2019). Instagram is a visual-centric application, which allows users to share their lives in a unique and fun way (Annisa, 2019).…”

Converts of Village and Self-identity Construction of The Converted Community in Lembang Subdistrict Pinrang Regency

“…Stuart Hall menjelaskan bahwa identitas dapat diamati melalui dua sudut pandang. Identitas budaya sebagai suatu wujud dan identitas budaya sebagai suatu proses yang sedang dijalani, identitas budaya ditampilkan sebagai suatu kesatuan yang dimiliki bersama sebagai bentuk dasar atau asli seseorang dan berada dalam diri banyak orang yang mempunyai persamaan historis atau sejarah dan leluhur (Kertamukti, Nugroho, & Wahyono, 2019). Penanda identitas budaya bisa berasal dari sebuah kekhasan yang diyakini ada pada agama, bahasa, dan adat pada budaya yang bersangkutan.…”

Adolescent's Personal Branding on Instagram

“…Based on observation, the participants apply the feature of highlight on their stories thus people who had not seen their stories can view through the highlights as the stories only lasted 24 hours. Instagram allowed the users to save stories using themes and titles as desired by the users and displayed at the bottom of the user's profile in which people can see the stories any time (Kertamukti, Nugroho, & Wahyono, 2019). The highlight feature helps the participants become more famous because the highlight feature saves Instagram story uploads so that more people will be able to see the upload than if it is not stored in highlights.…”