Konstruksi Makna Marketing Public Relations di Perguruan Tinggi Islam Swasta

Wiwitan, Tresna; Yulianita, Neni

doi:10.31227/osf.io/5nkhp

Cited by 3 publications

(3 citation statements)

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“…In this context, a public relations practitioner needs to fully understand the four stages of the Public Relations process as stated by Cutlip, Center, and Broom (in Wiwitan and Yulianita, 2017), namely defining public relations problems, planning dan programming, taking action and communicating, evaluating the program. The stage of defining public relations problems includes assessing and monitoring opinions, attitudes, and behaviors related to the actions and policies of the organization.…”

Section: Strategic Steps Taken By Public Relations Practitioners Of P...mentioning

confidence: 99%

Pemetaan Kinerja Public Relations Perguruan Tinggi Swasta Melalui Media Sosial Di Masa Pandemi Covid-19

Hernawati¹,

Palapah²,

Noviar³

2022

MediaTor: Jurnal Komunikasi

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Public relations practitioners from private universities have a strategic role in formulating and implementing creative and innovative communication programs through the use of technology and new media, especially in the time of the Covid-19 pandemic like today. This study aims to map the performance of private-public relations practitioners in optimizing the role of social media to overcome problems that arise due to the pandemic, such as the absence of direct promotion and communication to prospective students and the decline in interest in high school/vocational equivalent graduates to continue to higher education, by using the method of qualitative case study approach. Data collection techniques are carried out through FGD, in-depth interviews, observations of Unisba-assisted private universities in Bandung, and literature review. The results of the study show that in responding to the application of communication technology during the pandemic, it is necessary to implement strategic steps, including the building of a special team, empowering the entire academic community and students as well, coordinating with related parties, and evaluating the use of social media as a means of promotion. The results of this study contribute to universities that want to design promotional activities through social media.

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Section: Strategic Steps Taken By Public Relations Practitioners Of P...mentioning

confidence: 99%

Pemetaan Kinerja Public Relations Perguruan Tinggi Swasta Melalui Media Sosial Di Masa Pandemi Covid-19

Hernawati¹,

Palapah²,

Noviar³

2022

MediaTor: Jurnal Komunikasi

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“…Therefore, Unisba must continuously provide excellent service training to teaching staff and lecturers in an effort to instill awareness and values to teaching staff about the importance of providing the best service to students and stakeholders; it is not only a job but also part of worship related to humans (habluminanas). Unisba must educate the academic community (lecturers and teaching staff) about the concept of service communication as part of the stakeholder assessment of the image of Unisba (Wiwitan & Yulianita, 2017). In addition, improving the quality of lecturers and teaching staff must be Unisba's future target through various improvements in research and community service, writing scientific articles in reputable journals, and increasing the competence of educators.…”

Section: Regression Equation Analysismentioning

confidence: 99%

Service Communication On Unisba Student Satisfaction During The Covid-19 Pandemic

Wiwitan

Drajat²,

Nurrahmawati³

2021

MediaTor: Jurnal Komunikasi

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One of the indicators of stakeholder assessment of higher education institutions is the service factor provided by the institution. Online lectures and lecturer services – educators to students – are part of the communication services that Unisba provides to its students. Student dissatisfaction with the services that faculties and universities provide is usually conveyed on social media and it can be a boomerang effect for Unisba. Customer Relationship Management (CRM) is a form of service communication that is based on building relationships with customers. The purpose of this study was to determine and analyze the effect of service communication on student satisfaction. This study uses quantitative analysis method to test the influences. The population is Unisba strata-1 (S1) active students in the 2020/2021 academic year, totaling 12,854 students. To determine the sample size, the authors used the Slovin formula with a margin of error of 0.09 and the number of samples is 132 students. The sampling technique that the authors used was the stratified probability one. The data analysis that we used was simple linear regression to see the influence of people, process, and technology aspects on Unisba student satisfaction. The research results show that human, process, and information technology aspects have a significant influence on Unisba student satisfaction.

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“…Wiwitan juga melakukan kajian mengenai konstruksi makna "publik relasi marketing". Kajian ini menggunakan teori Berger untuk mengkonstruksi makna sosial (Wiwitan & Yulianita, 2018).…”

Section: Pendahuluanunclassified

Tipologi Kontruksi Makna Kata “Taliban” Pada Komisi Pemberantasan Korupsi (KPK)

Ilyas

2020

AlTarib

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The word Taliban has been used by the public and is widely known as the name of the faction of the armed political movement in Afghanistan. However, in the past some time, the term Taliban is often used as a name for a group within the Corruption Eradication Commission (KPK). This raises different meanings and different perceptions. This study aims to analyze how the word Taliban is understood and used in the KPK, how the shape shifts in meaning, and how the construction process patterns. This study uses a descriptive-qualitative approach with data taken from literature and it is enriched with interview and questionnaire data. This study found that the development of meaning was unpredictable but found conclusions in synchronic phenomena when there was a large and open use of words. The common conception and common understanding on the word "Taliban” is doubtful because it can be broadly constructed. The semantic fields used are nouns and adjectives with various meanings. Meaning is constructed from individual perspectives, social and cultural contexts, the it is continued to mutual understanding and natural agreement. Peryoration and amelioration types were the most noticeable patterns of change. However, the positive-positive meaning is also a different pattern found in shifting the meaning of the Taliban in the KPK.

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Konstruksi Makna Marketing Public Relations di Perguruan Tinggi Islam Swasta

Cited by 3 publications

References 0 publications

Pemetaan Kinerja Public Relations Perguruan Tinggi Swasta Melalui Media Sosial Di Masa Pandemi Covid-19

Pemetaan Kinerja Public Relations Perguruan Tinggi Swasta Melalui Media Sosial Di Masa Pandemi Covid-19

Service Communication On Unisba Student Satisfaction During The Covid-19 Pandemic

Tipologi Kontruksi Makna Kata “Taliban” Pada Komisi Pemberantasan Korupsi (KPK)

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