Abstract. The protocol is tasked with serving, assisting, facilitating, and regulating the activities of the leadership. Therefore, a protocol must be able to support these tasks to provide convenience and smoothness in the daily activities of the leaders and members of the Bandung City DPRD. Given the many activities and duties of the leadership and members of the Bandung City DPRD in running the government, especially regarding activities such as work visits, ceremonial activities such as big day ceremonies, reception of local government guests, audiences, and other activities, of course, a protocol role is needed. The Bandung City DPRD as a regional people's representative institution has a position as part of the administration of the regional government. This study aims to find out how the Protocol Activities in Supporting the Daily Activities of Leaders and Members of the Bandung City DPRD. This study uses a qualitative research method with a case study approach. In the results of this study, the researchers divided the two concepts of protocol activities, namely direct activities and indirect activities. Besides that, there are journalistic activities including making photos and videos, and making press releases where there are provisions that must be considered. In addition, protocols are required to have the ability to write, due to the lack of human resources in the sub-section of public relations, protocols, and publications. Another reason why protocols must have writing skills is for time efficiency so that the results of activities can be published one hour after the activity is completed. Abstrak. Protokol bertugas untuk melayani, mendampingi, memfasilitasi serta mengatur kegiatan pimpinan. Maka dari itu, seorang protokoler harus mampu dalam menunjang tugas-tugas tersebut agar dapat memberikan kemudahan dan kelancaran pada kegiatan harian pimpinan dan anggota DPRD Kota Bandung. Mengingat banyaknya kegiatan serta tugas-tugas pimpinan dan anggota DPRD Kota Bandung dalam menjalankan roda pemerintahan, terutama mengenai dengan kegiatan seperti kunjungan kerja, kegiatan seremonial seperti upacara hari besar, penerimaan tamu pemerintah daerah, audiensi, dan kegiatan lainnya, tentunya dibutuhkan peran protokoler. DPRD Kota Bandung sebagai lembaga perwakilan rakyat daerah mempunyai kedudukan sebagai bagian dari penyelenggaraan pemerintahan daerah. Tujuan penelitian ini yaitu untuk mengetahui bagaimana Aktivitas Protokoler dalam Menunjang Kegiatan Harian Pimpan dan Anggota DPRD Kota Bandung. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Hasil dari penelitian ini, peneliti membagi dua konsep kegiatan protokoler yaitu kegiatan langsung dan kegiatan tidak langsung. Disamping itu terdapat kegiatan jurnalistik diantaranya pembuatan foto dan video, serta pembuatan press release yang dimana terdapat ketentuan yang harus di perhatikan. Selain itu, protokoler diharuskan mempunyai kemampuan dalam menulis, karena minimnya sumber daya manusia pada sub bagian humas, protokol, dan publikasi. Adapun alasan lain mengapa protokoler harus mempunyai kemampuan menulis yaitu untuk efisiensi waktu agar hasil kegiatan dapat segera di publikasi satu jam setelah kegiatan selesai.
This study examines the development of the quality of Islamic spirituality and the improvement of religiosity especially for lecturers and education personnel at Universitas Islam Bandung (UNISBA). The aim is to explore and analyze the level of bound of lecturers and educational personnel to the development of Islamic spirituality as meaning systems that are seen through individual behavior based on religious motivation. The development of Islamic spirituality and the improvement of religiosity have an interdependence relationship. The approach used in this study is a qualitative approach combined with a quantitative approach (mixing) with phenomenology methods. Data collection techniques were carried out through participant observation, literature review/ documentation, in-depth interviews, and FGD (= Focus Group Discussion) which were followed by UNISBA leaders from the foundation leadership, Chancellor and Vice Chancellors, Deans and Chairpersons to the level of Chair of the Study Program and Head of Division. To complete this study also used historical analysis, comparison, and heuristics. The results achieved were the formulation of a model for increasing the religiosity and development of the Islamic spirit in UNISBA, and in turn it was expected to be used as a model by other Islamic universities.
Abstract. Service is an important thing in the implementation of public services. In this pandemic period, more services are provided through digital-based applications than conventionally, where this is an adaptation of the changes that are happening at this time. In Article 1 Chapter 1 of Law N0. 25 of 2009 states that public services are activities or series of activities in the context of fulfilling service needs in accordance with laws and regulations for every citizen and resident for services, goods and or administrative services provided by public service providers. PT. PLN has an application service in handling complaints, namely the PLN Mobile application. Services through the application launched by PT. PLN, namely "PLN Mobile" is a form of digital service to the public to handle complaints. Service is one of the important things, but from that service there is something more important, namely how the effect of a service to the public is. So the purpose of this study is to determine the effectiveness of electricity services through the PLN Mobile application in handling customer complaints. The research method used is a quantitative research method with a descriptive approach. The data collection technique used is in the form of research questionnaires with 73 respondents, interviews, literature studies that are relevant to this research. Indicators of the effectiveness of service quality are measured using the concept of "RATER" (Parasuraman), namely responsiveness (responsiveness), assurance (guarantee), tangible (tangible), empathy (attention), reliability (reliability). Abstrak. Pelayanan merupakan hal yang penting dalam penyelenggaraan pelayanan publik. Di masa pandemi ini pelayanan lebih banyak melalui aplikasi berbasis digital dibandingkan secara konvensional, dimana hal tersebut merupakan adaptasi dari perubahan-perubahan yang terjadi pada saat ini. Dalam Pasal 1 Bab 1 Undang-Undang N0. 25Tahun 2009 menyebutkan pelayanan publik merupakan kegiatan atau rangkaian kegiatan dalam rangka pemenuhan kebutuhan pelayanan sesuai dengan peraturan perundang-undangan bagi setiap warga negara dan penduduk atas jasa, barang dan atau pelayanan administratif yang disediakan oleh penyelenggara pelayanan publik. PT.PLN memiliki pelayanan aplikasi dalam menangani keluhan yaitu aplikasi PLN Mobile . Pelayanan melalui aplikasi yang diluncurkan PT. PLN yaitu “PLN Mobile” adalah salah satu bentuk pelayanan digital kepada publik untuk menangani keluhan. Pelayanan merupakan salah satu hal yang penting, tetapi dari pelayanan itu terdapat hal yang lebih penting, yaitu bagaimana efek dari sebuah pelayanan kepada publik. Sehingga tujuan dari penelitian ini adalah untuk mengetahui efektivitas pelayanan Ketenagalistrikan melalui aplikasi PLN Mobile dalam menangani keluhan pelanggan. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang digunakan adalah berupa angket penelitian dengan 73 responden, wawancara, studi pustaka yang relevan untuk penelitian ini. Indikator efektivitas kualitas pelayanan diukur menggunakan konsep “RATER” (Parasuraman), yaitu responsiveness (ketanggapan), assurance (jaminan), tangible (wujud), empathy (perhatian), reliability (kehandalan)
Abstract. PDAM Tirta Raharja implements Corporate Social Responsibility as a form of assistance and services to local residents in the construction of uninhabitable houses (Rutilahu). From the Corporate Social Responsibility of PDAM Tirta Raharja, researchers see the function of Public Relations as the hand of the company to establish relationships between the public. The purpose of this study is to find out and understand the criteria of PDAM Tirta Raharja in determining the CSR program for unfit for habitation, to find out and understand the stakeholder mapping conducted by PDAM Tirta Raharja in the CSR program for uninhabitable houses, and to find out why PDAM Tirta Raharja designed the Uninhabitable House program. Habitable. In this study using the theory of Public Relations, Stakeholder Relations and the theory of Corporate Social Responsibility. Researchers used qualitative methods with a case study approach. In this study, the data collection techniques used were interviews with resource persons, Tati Haryati as a Junior Manager, the company secretary of Pdam Tirta Raharja, PR staff and CSR field workers, and Mrs. Idah as a recipient of assistance from the social program of PDAM Tirta Raharja, observations, documentation and references. Abstrak: PDAM Tirta Raharja menerapkan Corporate Social Responsibility sebagai bentuk bantuan dan pelayanan terhadap warga sekitar dalam pembangunan rumah tidak layak huni (Rutilahu). Dari Corporate Social Responsibility PDAM Tirta Raharja peneliti melihat fungsi Public Relations sebagai tangan dari perusahaan untuk menjalin hubungan-hubungan antara publik. Tujuan penelitian ini untuk mengetahui dan memahami kriteria PDAM Tirta Raharja dalam menetapkan program CSR Rumah Tidak Layak Huni, untuk mengetahui dan memahami stakeholders mapping yang dilakukan PDAM Tirta Raharja dalam prgram CSR rumah tidak layak huni, dan untuk mengetahui mengapa PDAM Tirta Raharja merancang program Rumah Tidak Layak Huni. Dalam penelitian ini menggunakan teori Public Relations, Stakeholder Relations dan teori Corporate Social Responsibility. Peneliti menggunakan metode kualitatif dengan pendekatan studi kasus. Dalam penelitian ini teknik pengumpulan data yang digunakan wawancara dengan narasumber Tati haryati sebagai Manajer Junior sekertaris perusahaan Pdam Tirta Raharja, Staff PR dan Pekerja lapangan CSR, dan Ibu Idah sebagai penerima bantuan dari program sosial PDAM Tirta Raharja, Observasi, dokumentasi dan referensi. Hasil dari penelitian ini adalah 1). Dalam menetapkan bantuan dalam hal ini ada prioritas dan kriteria yang didahulukan, pertama dari prioritas calon penerima bantuan tentunya harus kondisi tidak mampu (miskin), janda dan seperti yang dalam berbagai aspek rumah keselamatan dan lain sebagainya. 2). Stakeholders Mapping yang dilakukan PDAM Tirta Raharja 4 tahapan stakeholders mapping PDAM Tirta Raharja yang petama riset/survey, melalui lembaga pemerintah daerah, selanjutnya penetapan daerah-daearh yang layak di beri bantuan dari program CSR, dan proses pembangunan 10 hari kerja. membagi para stakeholder sesuai kebutuhan dan tujuan PDAM Tirta Raharja seperti kepercayaan masyarakat terhadap perusahaan dan segala perizinin yang berkaitan dengan operasional perusahaan. 3).PDAM Tirta Raharja merancang program rumah tidak layak huni dalam mebangun stakeholders relations merupakan termasuk yang dilakukan sebagai bentuk kepedulian, rasa perhatian, dan tanggung jawab PDAM Tirta Raharja terhadap lingkungan sekitar.
Abstract. 150 Coffee & Garden is a coffee shop which is located at Jalan Sulaksana No. 50 cities of Bandung. Founded in 2017, 150 Coffee & Garden is loved by all groups, both young and old. By occupying a former confection factory that has been repainded, 150 Coffee & Garden is able to attract consumers’ attention as a family friendly place, because the main product is consumer comfort, so the atmosphere that is always created is a sense of comfort. The pandemic changed the trend of the coffee business in 2021. The coffee shop became one of the places of business that were forced to continue to struggle in the conditions of the Covid-19 pandemic, this made 150 Coffee & Gardens use Marketing Public Relations to build brand awareness during the pandemic. In this study, the authors use qualitative research methods, with a case study approach in order to understand the uniqueness of the object under study. The data collection techniques are using interviews, observations, documentation and written sources. The result of this study, it was found that the concept of 150 Coffee & Garden’s marketing public relations activities started from creating interesting content, using persuasive captions, and holding quizzes on Instagram stories, with a segmentation target of all group. In the marketing public relations strategy, it is in accordance with the concepts made previously. Although there are inhibiting factors but they can be overcome. While the reasons 150 Coffee & Garden uses the family friendly concept as a tagline, 150 Coffee & Garden wants to reach all circles, both young and old create family friendly coffee place (a coffee place that is suitable to be visited with family) Abstrak. 150 Coffee & Garden merupakan sebuah coffee shop yang beralamat di Jalan Sulaksana No. 50 kota Bandung. Didirikan pada tahun 2017, 150 Coffee & Garden banyak disenangi oleh semua kalangan baik anak muda maupun orang tua. Dengan menempati bekas pabrik konfeksi yang telah diperbaiki, 150 Coffee & Garden mampu menarik perhatian konsumen sebagai tempat yang family friendly, karena produk utama adalah kenyamanan konsumen, maka suasana yang senantiasa diciptakan adalah rasa nyaman. Trend bisnis kopi berubah pada masa Pandemi tahun 2021. Coffee shop menjadi salah satu tempat usaha yang dipaksa untuk terus berjuang di kondisi pandemi Covid-19, Hal ini membuat 150 Coffee & Garden menggunakan Marketing Public Relations dalam membangun brand awareness di masa pandemi. Pada penelitian ini, penulis menggunakan metode penelitian kualitatif, dengan pendekatan studi kasus agar dapat memahami keunikan dari objek yang diteliti. Adapun teknik pengumpulan data yaitu menggunakan wawancara, obervasi, dokumentasi dan sumber tertulis. Hasil dari penelitian ini yaitu, ditemukan bahwa konsep kegiatan marketing public relations 150 Coffee & Garden dimulai dari mencari tema untuk konten, dilanjut dengan hunting foto untuk membuat konten yang menarik, serta menggunakan caption yang persuasif. Pada strategi marketing public relations sudah sesuai dengan konsep yang dibuat sebelumnya, walaupun terdapat faktor penghambat tetapi masih bisa diatasi. Sedangkan alasan 150 Coffee & Garden menggunakan konsep family friendly sebagai tagline yaitu, 150 Coffee & Garden ingin meraih semua kalangan baik anak muda maupun orang tua dan menciptakan tempat kopi yang family friendly (tempat kopi yang cocok dikunjungi bersama keluarga)
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