Abstract:One of the tourism potentials of Surakarta City which is quite affected by the pandemic is the Taru Jurug Animal Park (TSTJ) Surakarta. Therefore, it is necessary to have a strategy in the implementation of communication and promotion from TSTJ Surakarta in order to continue to exist. The purpose of this study was to describe the marketing communication strategy of TSTJ Surakarta in order to increase tourists during the pandemic. This type of research is descriptive qualitative, with data collection through in… Show more
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