Maraknya sejumlah objek wisata lokal di beberapa wilayah Indonesia menjadi penanda terhadap pentingnya aset pariwisata sebuah kota. Konsep pariwisata lokal yang ada merujuk pada pariwisata daerah yang identik budaya masyarakat setempat. Secara tidak langsung, adanya objek wisata lokal mampu memberikan ciri khas bagi sebuah daerah karena merefleksikan hasil cipta, karsa, dan karya atas budaya masyarakat yang berbeda dengan wilayah lainnya. Salah satu indikator yang menunjukkan bahwa objek wisata dinyatakan berhasil adalah dengan banyaknya jumlah wisatawan yang hadir dan mengunjungi lokasi wisata. Dalam hal ini, banyak aspek dapat mempengaruhi bagaimana preferensi orang untuk mengunjungi objek wisata, salah satunya Tirta Sinongko. Tirta Sinongko adalah objek wisata dengan konsep wisata pemandian alam yang terletak di wilayah Ceper, Kabupaten Klaten. Tujuan dari penelitian ini adalah untuk menggambarkan bagaimana komunikasi pemasaran dilakukan oleh Pemerintah Desa Pokak, Ceper, dalam mengelola Tirta Sinongko untuk menarik wisatawan, terutama melalui BUMDes sebagai manajer operasionalnya. Penelitian ini dilakukan secara kualitatif dengan mengumpulkan data melalui observasi, wawancara mendalam, dan dokumentasi. Untuk hasil penelitian, disimpulkan bahwa komunikasi pemasaran dari Tirta Sinongko dilakukan melalui tiga bentuk strategi utama, yaitu: promosi online yang dilakukan melalui media sosial; penyelenggaraan event khusus untuk meningkatkan daya kunjung dan atensi wisatawan; dan penjualan personal yang dilakukan melalui komunikasi langsung dengan para wisatawan. Ketiga kegiatan tersebut dilakukan terus menerus oleh Pemerintah Desa dan pengelola untuk meningkatkan wisatawan di Tirta Sinongko.
This research aims to measure the satisfaction of KPI’ students of IAIN Surakarta in selecting Department concentration through the influence of motives and satisfaction in selecting Department concentration. Using quantitative descriptive method, subjects of this research were 2014 KPI’ students. Data collection were taken by observation, questionnaire, and documentation. For variables, it leads to independent variable about the motive of the 2014 KPI’ students in choosing concentration, and dependent variable related to the level of student satisfaction. Based on result of analysis, cognitive needs are aspects of the needs variable affect the level of student satisfaction in choosing KPI’s Department concentration. Related to this, cognitive aspects are basic needs in the process of student’s knowledge and experience that affect the satisfaction level of selecting concentration, because it deals with efforts to understand the academic and potential factors of students in developing interests and talents in the field of communication.
Media, basically give a role in constructing second hand reality for audiences. Referring to the debates and stereotypes about ethnic and tribal issues, media became one of the contributing aspects. The emergence of stereotypes on the basis of generalization of assumption in a particular group tends to rise some mistakes, even on radically, it will lead into a conflict. Therefore, this research want to describe how the stereotypical construction of Chinese or Tionghoa ethnic in the packaging of comedy movie today, entitled Ngenest, by Ernest Prakasa. This light comedy genre film was also created and starred by Ernest Prakasa, recounted his life as an indigenous Tionghoa descendant who had to deal with social stereotypes of his Chinese. Through the analysis of critical discourse of Teun A. Van Dijk, this research give further analyzes in how the construction of reality towards Tionghoa ethnic stereotypes that raised in three basic aspects, i.e: text, cognitive, and social analysis.
The purpose of the service activities carried out by the KPI FUD IAIN Surakarta Study Program is to provide training in using the Hoax Buster Tools for the community, especially youth members of the Youth Organization and PKK mothers in Sukoharjo. The target segmentation is youth of the PERSI Youth Organization in Banmati Village, Sukoharjo District, as well as women members of the PKK Movement in Pucangan Village, Kartasura District, Sukoharjo. Community service activities run smoothly. Both youths and mothers who participated in the activity seemed enthusiastic and active in participating. Through this training, the participants were introduced to the forms and types of hoaxes, how to recognize and identify hoaxes, and verify hoaxes circulating in the community. It is hoped that this service activity can continue, in order to provide education to the public about the importance of media literacy in the digital realm.
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