Komik Sebagai Sarana Komunikasi Promosi Dalam Media Sosial

Abstract

Comics are one of the most effective promotional media because they have pictures, text and storylines. The present development of comics is not only made through conventional processes but can also be done in digital processes. This comic gain is taken to carry out the promotion process. The development of the internet today is very rapid. With the help of internet use it can allow an individual to interact with other individuals without any distance limitations. Social media is one of the developments in digital technology that makes it easy for someone to communicate with people without the distance of their location. Social media is an effective publication tool in the publication of comics that contain promotional content so that messages can be received by the wider community. Comics have various types according to their needs, and one of them is the Comic Strip. In the Comic Strip is an effective choice in carrying out a promotional activity. Stripm comics are a type of comic that only consists of a few panel images. However, when viewed in terms of its contents, this comic has revealed the idea of ​​complete content. With the advantages of Comics and social media, comic publications on social media are one of the effective choices in making a promotion.

Exploring Students’ Reading Interests in the Implementation of the Independent Curriculum Based on the Achievements of the National Assessment Results

“…Besides novels, there is also reading material, such as comics. Comics contain fascinating illustrated stories combined with story text and are very well understood by junior high school students [22]. Based on this opinion, it can be concluded that if students are given reading material by the teacher using short stories and comics, many students will be interested in reading, which can provoke a high interest in reading.…”

Komik Bermuatan Kearifan Lokal dan Karakter Kelas IV Subtema Keunikan Daerah Tempat Tinggalku

“…Komik merupakan salah satu media belajar yang banyak digemari anak. Komik adalah suatu sarana menyampaikan pesan melalui gambar dan memiliki bentuk seni yang menggunakan gambar-gambar tidak bergerak yang disusun sedemikian rupa sehingga membentuk jalinan cerita (Agusvian et al, 2021;Putra et al, 2019;Tresnawati et al, 2016). Komik merupakan bentuk media komunikasi visual yang mempunyai kekuatan untuk menyampaikan informasi secara populer dan mudah dimengerti (Handayani, 2010;Pratyaksa, 2020).…”

Pengaruh Komik Online Berbasis Media Sosial Untuk Sosialisasi Anti Narkoba Terhadap Karakter Siswa Sekolah Dasar

“…Siswa akan memiliki tingkat minat yang lebih tinggi dalam belajar sambil menggunakan perangkat lunak pembuatan buku karena perangkat lunak menampilkan tampilan yang lebih menarik secara visual (Rasiman et al, 2014). Dalam upaya melakukan aktivitas komunikasi di dunia digital yang berisi promosi dengan memanfaatkan media sosial, komik merupakan salah satu alternatif yang dapat dipertimbangkan (Kusuma Putra & Yasa, 2019).…”