2009
DOI: 10.2139/ssrn.1457947
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Judging by the Numbers: An Empirical Study of the Power of Story

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“…Additionally, research on narrative persuasion indicates that argument-based persuasion attempts are not as convincing as stories (Adaval & Wyer, 1998;Chestek, 2010), implying that the surplus of information without the context of the story are likely less effective. This is supported by the results of Study 2's statement of innocence, which indicate that already some context information (i.e.…”
Section: Limitations and Future Researchmentioning
confidence: 99%
“…Additionally, research on narrative persuasion indicates that argument-based persuasion attempts are not as convincing as stories (Adaval & Wyer, 1998;Chestek, 2010), implying that the surplus of information without the context of the story are likely less effective. This is supported by the results of Study 2's statement of innocence, which indicate that already some context information (i.e.…”
Section: Limitations and Future Researchmentioning
confidence: 99%