“…In the study of university-firm alliances for organizational learning and new knowledge development, researchers have mainly focused on the issues of facilitating factors of university-firm alliances (Geisler, 1995;Cassiman and Veugelers, 2002;Santoro and Chakrabarti, 2002;Tether, 2002;Fontana et al, 2006); finding structural or firm-level contingencies for preferring university over private firm partners for R&D alliances (Teece, 1985;Kogut, 1988;Rosenberg and Nelson, 1994;Berkovitz and Feldman, 2005); the role of the government in galvanizing alliance formations (Capron and Cincera, 2003;Mohnen and Hoareau, 2003;Eom and Lee, 2010); and developing the legal and governance framework of such alliances (Cassiman and Veugelers, 2002). However, to many universities in Japan, Germany, France, Italy, Spain, and Scandinavia, a lingering question is: how to attract major multinational enterprises (MNEs) for their university-firm alliance projects.…”