“…Specifically, we took high and low levels as the following: ‘high – suppliers, employees, banks, and other creditors have lost a total of 500,000 euros as a result of the business failure’; and ‘low – suppliers, employees, banks, and other creditors have lost a total 5,000 euros as a result of the business failure’. Second, because some sectors are seen as more masculine than others (Garcia‐Retamero and López‐Zafra, ; Goldberg et al., ), we also included an attribute about the industry sector of the failed business: ‘clothing manufacturing – the entrepreneur's business was manufacturing shirts, dresses, and skirts’; and ‘electronics manufacturing – the entrepreneur's business was manufacturing electronic devices for mobile phones and television sets’. Third, given that there is evidence of gender prejudice in the workplace (Garcia‐Retamero and López‐Zafra, ), we also used the attribute describing the gender of the target entrepreneur as a control.…”