Ja!Natürlich: A Success Story

Marketing strategies in the age of sustainable development: Evidence from the food industry

“…‘mainstreaming’ sustainable food products (Ionescu‐Somers, 2004; Wirthgen, 2005). In several European countries retailers actively promote sustainable food products and launch their own sustainability retail brands (Grabner‐Kräuter and Schwarz‐Musch, 1999; Belz, 2004). Thus, it seems that food retailers are another key external driver for sustainability marketing.…”

Environmentally sustainable food production and marketing

“…Current studies indicate that customers in the USA and some countries in the EU are becoming more conscious of the environmental behaviour of firms. In the USA and the EU, environmental standards are being adopted from a whole‐of‐chain perspective with increasing numbers of food producers (Wintherop, 1999; Eurogap, 2004), food processors (Maier and Finger, 2001; McEachern and McClean, 2002) and food retailers (Grabner‐Kräuter and Schwarz‐Musch, 1999) adopting environmental standards. To some extent, adoption of environmental standards in the USA and UK was driven by organisations using coercive power on suppliers to adopt environmental standards.…”

The First Full Shelves: Gazeta Stołeczna and Warsaw's First Supermarket, 1990–1994

“…70 Scholars in marketing have cast BILLA's innovation, selling 'cosmetics at discount prices', as 'revolutionary' in and of itself. 71 In the discount chain store model, retailers obtain large quantities of goods at significantly reduced rates from wholesale suppliers, storing and distributing them from centralised locations. 72 Whereas most Western European department stores and large-scale food retailers had since at least the nineteenth century striven to create consumer spaces defined by exclusivity, discount retail, as developed in the United States and introduced to Western Europe after 1945, viewed clearance lines and other discount operations as an opportunity to profit from the masses.…”