Environmentally sustainable food production and marketing

Bhaskaran, Suku; Polonsky, Michael Jay; Cary, J. W.; Fernandez, Shadwell

doi:10.1108/00070700610682355

Cited by 148 publications

(141 citation statements)

References 37 publications

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“…According to Mensah (2004), a study done by the International Hotels Environment Initiative (IHEI) and Accor has indicated that 90% of tourists like to stay in hotels which give attention to the environment. However, when the customers find the green claims are fake or forged, the trust towards the organisation get affected (Bhaskaran, Polonsky, Cary & Fernandez, 2006). These types of claims are www.ccsenet.org/ass Asian Social Science Vol.…”

Section: Challenges For Green Marketingmentioning

confidence: 99%

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Punitha¹,

Rasdi²

2013

ASS

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This study which is based on a widespread review of literature discusses about adoption of green marketing by hotels as a mechanism to perform corporate social responsibility (CSR). This paper examines in detail the literature and theories surrounding CSR, Malaysian government's role in protecting the environment, the challenges of green marketing and the state of CSR within the hotel industry. The discussion reveals that hotels are found to be under constant pressure to balance the diverse forms of corporate social responsibility. By knowing the significance of sustainability, the Malaysian government has been encouraging the hotels and other sectors to embrace green technology and practices by providing incentives and tax breaks. Whilst hoteliers are striving to achieve financial performance by practicing green marketing, gaining the trust and meeting the expectations of the public have become more challenging. Further review discloses that strategy such as greenwashing needs to be avoided by hoteliers to gain the confidence among green consumers towards the green claims. The paper further concludes that green marketing is being used as a tool by hotels to perform their CSR while it provides competitive advantage for hotels in ensuring a balance between development and environmental sustainability.

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Section: Challenges For Green Marketingmentioning

confidence: 99%

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Punitha¹,

Rasdi²

2013

ASS

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“…As we can see an organic product is one that performs the same functions of the equivalent foods, but the damage to the environment is less to do over its life cycle (Martinsons et al, 1997;Chen, 2001;Handfield et al, 2001;Pujari, Wright, & Peattie, 2003;De Caluwe, 2004;Bhaskaran et al, 2006;Jansen & Stevels, 2006;De Ferran & Grunert, 2007). So the attributes of freshness and nutrition of ecologic product are highlighted by consumers and the greater propensity to buy organic products is between fresh and well-educated young women (Wier & Mørch, 2001).…”

Section: Defining Productmentioning

confidence: 99%

“…These factors have been investigated as influences of the purchase decision: price strategies (Bhate & Lawler, 1997;L. K. Mathur, & I. Mathur, 2000;Moon et al, 2002;Tung et al, 2012), product strategies (Martinsons et al, 1997;Chen, 2001;Handfield et al, 2001;Pujari, Wright, & Peattie, 2003;De Caluwe, 2004;Bhaskaran et al, 2006;Jansen & Stevels, 2006;De Ferran & Grunert, 2007), distribution strategies (Handfield et al, 2001) and communication strategies (Carlson, Grove, & Kangun, 1993;Banerjee, Gulas, & Iyer, 1995;Carlson & Grove, 1996;Mohr, Eroglu, & Ellen, 1998;Wagner & Hansen, 2002;Lankard & McLaughlin, 2003) but not altogether in cause-effect analysis.…”

Section: Introductionmentioning

confidence: 99%

Marketing Mix Influencing Organic Foods Purchase of Mexican Consumers

Lizbeth¹,

Salgado-Beltran²,

Joel³

et al. 2013

CUBR

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The company to sensitize environmentally to its potential market can use price, product, distribution, and communication. This study provides market-evidence on how to approach Mexican consumers, regarding marketing mix and its effects on organic foods purchase. The main goal is to contribute to an analysis of causes-effects on consumer perceptions based on the Structural Equations Model (SEM). In order to contrast the hypothesis, data were obtained using a structured questionnaire based on a five-point Likert scale (n = 383). We rejected hypothesis 1, the price has a positive and significant effect on organic foods purchase (-0.23, p < 0.002).

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“…Environmental responsibility firms can foster a positive corporate image and provide points of differentiation to the firm (Bhaskaran et al, 2006). Moreover, market demands for sustainable practices include product stewardship, enhanced public image and potential to expand customer base and competitive advantage (Rusinko, 2007).…”

Section: Market Forces and Firm Performancementioning

confidence: 99%

Sustainable manufacturing drivers and firm performance: Moderating effect of firm size

Roni

2017

Int. j. adv. appl. sci.

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The growing concern of the negative impact of manufacturing activities on triple bottom line has led researchers to embark on sustainable manufacturing study. Empirical evidence from previous research has demonstrated that sustainable manufacturing is a comprehensive strategy to minimize the negative impact to the environment. However, study on the link of sustainable manufacturing drivers and firm performance in Malaysia remains inconclusive, thus need for further investigation. Moreover, the possible explanation for the inconsistent relationship is due to the difference in firm size of manufacturing firms involved in sustainable manufacturing activities. This research intends to investigate the moderating effect of firm size on the relationship between SM drivers and firm performance. Data was collected from selected industries in manufacturing firms in Malaysia and analyzed with SEM-AMOS. The empirical result revealed that firm size moderates the relationship between market forces and strategic leadership with firm performance. The relationships between policy and regulation and resource availability with firm performance were not significantly moderated by firm size. The results indicate that larger firms will experience a higher rate of firm performance as having advantage of firm size compared to smaller firms.

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Environmentally sustainable food production and marketing

Cited by 148 publications

References 37 publications

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Marketing Mix Influencing Organic Foods Purchase of Mexican Consumers

Sustainable manufacturing drivers and firm performance: Moderating effect of firm size

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