Islamic Branding: The Understanding and Perception

Yusof, Yuslina Liza Mohd; Jusoh, Wan Jamaliah Wan

doi:10.1016/j.sbspro.2014.04.022

Cited by 40 publications

(19 citation statements)

References 7 publications

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“…Adanya label halal memberikan ketenangan bagi konsumen karena produk sudah terjamin kehalalannya. Kehalalan yang terjamin merupakan inti dari merek yang Islami atau Islamic brand karena produk atau jasa yang dikonsumsi memenuhi aturan-aturan syariah (Mohd Yusof and Wan Jusoh, 2014).…”

Section: D3a Label Halal Dan Minat Beli Produk Halalunclassified

Minat Beli Produk Halal di Indonesia: Studi Pemetaan Sistematis

Kusumastuti¹

2020

mabsya

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Potensi pasar produk halal sangat besar di Indonesia. Agar dapat digarap optimal, produsen perlu memahami perilaku konsumen produk halal secara memadai. Studi ini dimaksudkan untuk mendapatkan gambaran mengenai minat beli masyarakat Indonesia pada produk-produk halal dan memetakan faktor-faktor utama yang mendorong minat tersebut. Sumber data yang digunakan berupa hasil penelitian empiris terdahulu di berbagai wilayah dan daerah di Indonesia yang dikumpulkan melalui penelusuran berbantuan mesin pencari dan dibahas dengan teknik content analysis. Hasil studi menunjukkan bahwa minat beli masyarakat Indonesia pada produk-produk halal cukup tinggi, dimana faktor utama yang mempengaruhi adalah religiusitas,kesadaran halal dan label halal. Produsen di Indonesia perlu memperhatikan faktor-faktor tersebut dengan cara terus meningkatkan kualitas produknya dan mengajukan sertifikasi halal, serta bersama-sama elemen-elemen lain terlibat aktif membangun kesadaran halal dan religiusitas masyarakat. Penting untuk studi mendatang mengembangkan kajian minat beli pada sektor wisata halal dan logistik halal yang masih minim.

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Section: D3a Label Halal Dan Minat Beli Produk Halalunclassified

Minat Beli Produk Halal di Indonesia: Studi Pemetaan Sistematis

Kusumastuti¹

2020

mabsya

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“…Total investments in Islamic financial services has been increasing day by day, and the measurable amount of h . alāl industry was expected to reach to 1 trillion U.S. dollars (Lada, Tanakinjal, & Amin, 2009;Yusof & Jusoh, 2014). H .…”

Section: Islamic Marketingmentioning

confidence: 99%

“…• Condition-specific and multidimensional cultural characteristics • Strong moral views • Relationships far from mere materialistic and mechanical thinking • Strategic management operations Increased discussion and researches in the area of Islamic marketing have raised awareness and interest of both Muslim and non-Muslim consumers about characteristics of Halal brands, so that it has been recognized as a symbol of cleanliness, safety and high quality among non-Muslim consumer in the world markets, leading to further academic research in this area (Yusof & Jusoh, 2014).…”

Section: Islamic Marketingmentioning

confidence: 99%

Islamic Banks’ Financing and Employment Generation: The Case of Punjab, Pakistan

Giyahi¹,

Varnamkhasti²

2019

J. Islam. bus. manag.

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The purpose of this paper is to introduce h. alāl logo as a new marketing paradigm, which marketers use as a means of distinguishing their products and services in the competitive environment. This research aims to show the importance of education and training in the area of h. alāl and encouraging scientific societies as well as industry players for further research on the subject. We examine whether customers look for the h. alāl logo when purchasing products and services or whether know about the owner of the logo. We also study the dimensions on which these products and services are considered as h. alāl. The study employs applied research and survey technique on a sample of 385 respondents who had the experience of traveling to a foreign country, using random selection and conducting structural equations modeling. The findings show that awareness about h. alāl, level of commitment to religious rituals, marketing concept, h. alāl certification and the true meaning of h. alāl are considerable factors affecting the Iranian customers' understanding towards h. alāl logo and Islamic brands. Iranian customers are not sufficiently exposed to h. alāl logo and h. alāl brands through marketing communications, while to enhance h. alāl product and services, it is necessary to make increased use of marketing and branding strategies. This research provides a model that marketers need to consider when presenting their products as an Islamic brand, as it shows the dimensions of understanding and awareness of Iranian customers towards h. alāl. Evidently, it requires cooperation among Islamic cooperation organization (an authority in issuing h. alāl logo on brands in Iran), standard organization, and brand owners.

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“…Minimarket 212 ini memposisikan diri sebagai minimarket berbasis syariah, yang mana dalam system investasinya perusahaan ini terbentuk dari koperasi syariah 212. Pemerekan secara islami mengartikan bahwa suatu perusahaan atau bisnis eceran tersebut dalam menjalankan operasional bisnisnya berdasarkan prinsip syariah dan mengutamakan penawaran produk produk memiliki logo halal (Yusof, L, Jusoh, & J, 2014) Mayoritas pengunjung minimarket 212 adalah masyarakat beragama Islam (61%) dengan rentang usia 15 tahun sampai dengan 69 tahun, dengan frekuensi sering, jarang dan sesekali saja. 49% masyarakat beragama Islam memiliki pengetahuan tentang minimarket tersebut melalui media social namun belum pernah berkunjung dengan berbagai alasan, di antaranya kurangnya informasi mengenai keberadaaan minimarket 212 di wilayah perumahan mereka.…”

Section: Analisis Dan Pembahasanunclassified

Pembentukan Citra Merek Minimarket Melalui Viral Marketing (Studi Kasus Minimarket 212)

Putri

Yunita

Rosa³

2019

JES

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Brand image is one of the important aspects of marketing, this also happens to the 212 minimarkets which is being discussed lately. The aims of this study are to understand the role of viral marketing on the formation of brand images and interest in shopping at minimarket 212. This study is qualitative using questi0nonaire as the method of data collection. The population of this research is the general population of Palembang aged 16-69 years who have sufficient knowledge of 212 minimarkets. The result of this study, are as follows: first, that viral marketing has a significant effect on the brand image (Est: 0.426; SE: 0.033; CR: 0.033; P: 000). Second, that viral marketing has a significant effect on behavioral intentions (Est: 0.261; SE: 0.040; CR: 6.538; P: 0.000). Third, that brand image has a significant effect on behavioral intentions (Est: 1,187; SE: 0,067; CR: 17,708; P: 0,000). Thus, the effect of viral marketing on shopping interest in a 212 minimarket has the smallest influence value among other variables which is only 0.26 point. However, with the brand image variable as an intervening variable, the effect is greater up to 0.50 point, this means that brand image which formed through viral marketing get a good response from the public to increase the willingness to shop.

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Islamic Branding: The Understanding and Perception

Cited by 40 publications

References 7 publications

Minat Beli Produk Halal di Indonesia: Studi Pemetaan Sistematis

Minat Beli Produk Halal di Indonesia: Studi Pemetaan Sistematis

Islamic Banks’ Financing and Employment Generation: The Case of Punjab, Pakistan

Pembentukan Citra Merek Minimarket Melalui Viral Marketing (Studi Kasus Minimarket 212)

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