Is sustainable luxury fashion possible?

Godart, Frédéric; Seong, Sorah

doi:10.4324/9781351287807-2

Cited by 11 publications

(11 citation statements)

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“…A number of studies have dealt with the question of whether luxury fashion can be sustainable, or how luxury and sustainability can converge. To make luxury fashion more sustainable, Godart and Seong [40] suggested three scenarios: (1) institutional change through slow luxury fashion (e.g., modifying the current fast trend cycles or seasons to slower ones), (2) innovative luxury fashion (e.g., using materials that have a lower impact on the environment, reduce waste at each step of the production process, and/or increase recycling of discarded clothes), (3) upgrading luxury fashion through regulation (i.e., regulations of the state or the industry). Elisa Arrigo [41] emphasized that luxury goods are inherently sustainable: their rarity, beauty, and especially durability (some luxury products are a form of investment, which are handed down from generation to generation due to the durable quality of their materials) form a basis for sustainable development.…”

Section: Luxury Brands and Their Pro-environmental And Pro-social Behmentioning

confidence: 99%

Luxury Products and Sustainability Issues from the Perspective of Young Italian Consumers

et al. 2019

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The aim of this study is to understand the actual preferences, behaviors, and purchasing decisions of young consumers in the context of sustainability, with an emphasis on luxury products. The primary objective of the research is to determine the impact of ‘sustainable tendencies’ on stimulating the purchase of luxury goods by the Italian Generation Z and Generation Y populations. In addition to examining the intergenerational differences in perception of corporate social responsibility (CSR) and sustainable marketing, the study is aimed at investigating the potential intersection of the consumption of luxury products and the consumption of slow fashion. In particular, through an empirical analysis carried out on a sample of 1314 young consumers in Italy (representing the two generational cohorts), this research provides interesting results which demonstrate the importance of adopting differentiated CSR strategies which are attentive to sustainability based on the demographic characteristics of young consumers of luxury brands. Structural equation modeling is used to analyze and understand the structural relationships between variables. This study thus helps to fill the knowledge gap about the consumption orientation of the younger generations. The results of this study contribute to a growing body of literature on luxury brands and sustainability issues in marketing.

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Section: Luxury Brands and Their Pro-environmental And Pro-social Behmentioning

confidence: 99%

Luxury Products and Sustainability Issues from the Perspective of Young Italian Consumers

et al. 2019

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“…); its very essence is not trend‐led, but durable, which suggests synergies with sustainability and, in particular, endurance through the generations, including the prudent use of resources. Similarities may be drawn with eco‐sustainable fashion, which produces longer‐lasting products to reduce environmental damage (Godart and Seong ). However, a key question here is whether issues concerning animal welfare and natural resources (e.g.…”

Section: Introductionmentioning

confidence: 99%

Sustainable Luxury Marketing: A Synthesis and Research Agenda

Athwal

Wells

Carrigan

et al. 2019

Int J Management Reviews

185

141

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Sustainability has become a pervasive issue for the luxury sector, gaining traction with brand managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is to examine the state of sustainable luxury research in marketing and consumer behaviour by critically reviewing and synthesizing the growing but fragmented body of scholarly work on sustainable‐luxury marketing. The paper critically assesses where, how and by whom research on sustainable luxury is being conducted, and it identifies gaps for future investigation. The paper reviews research published between 2007 and 2018 within major peer‐reviewed English‐language scholarly publications in business, marketing, ethics, fashion, food and tourism journals. The research is identified using the keywords sustainable luxury, green luxury, eco‐luxury and organic luxury. Three core themes emerge from this review: (1) consumer concerns and practices; (2) organizational concerns and practices; and (3) international and cross‐cultural issues. The review confirms that research on sustainable luxury is significantly underdeveloped. This paper provides the first critical and comprehensive assessment and categorization of the emergent literature streams on sustainable luxury. The authors argue for a broader, deeper and more critical research agenda on the relationship between sustainability and luxury. Potential avenues for future research on sustainable luxury are proposed, with calls for theoretical and cross‐cultural reflections that tackle broader systemic and institutional issues within the field.

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“…Ethical aspect has become a prominent concern since the occurrence of excessive consumption, labour abuse and ignorance of animal welfare (Carrigan et al, 2004). On the one hand, the introduction of the slow fashion approach by Godart and Seong (2015) is synchronised with the movement of sustainability in fashion. Just like slow food, currently, slow fashion is quickly becoming the new black.…”

Section: Ethical and Slow Fashionmentioning

confidence: 99%