Is Marketing Limited to Promotional Activities? The Concept of Marketing: A Concise Review of the Literatur

Waheed, Abdul; Yang, Jianhua; Ahmed, Zahid Shahab; Rafique, Kalsoom; Ashfaq, Muhammad

doi:10.18488/journal.107.2017.51.56.69

Cited by 6 publications

(4 citation statements)

References 5 publications

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“…On the other hand, this results not consistent with Valmohammadi and Ghassemi (2016), in Iranian they discovered that, there is no link between implementation of reward and recognition programs and work success because of the most significant being resources and organizational culture .The finding of the current study differs from those of Waheed, Yang, Ahmed, Rafique, and Ashfaq (2017), in Lahore, Pakistan they found that, no relation between workers perception and internal marketing promotional activities this is due to must considering a variety of factors including internal marketing philosophy, providing resources.…”

Section: Disscusioncontrasting

confidence: 87%

Perception of Professional Heath Care Workers Towards Internal Marketing at Port Said Selected Hospitals

Zahran,

Eldiasty,

EL Hasaneen

2023

Port Said Scientific Journal of Nursing

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Background: Internal marketing is promoted as a way for hospitals to consider both their professional health care workers and their patients. It means that satisfying professional health care workers demonstrated more loyalty and profits for hospitals.Internal marketing motivation comes from professional health care workers who are considered internal marketing as a strategy of job design and service branding for provide the market. Aim: of this study is to assess cognitive awareness of professional heath care workers towards internal marketing in hospitals of Port-Said City. Subjects and Method: Design: a descriptive comparative research design was used to conduct this study.Setting: two hospitals, El-Zohour hospital and Al-Soliman hospital, Port-Said city. Subjects:The study comprised of 64 physicians, 28 pharmacist and 105 nursing staff.Tools: data was collected by using one tool: perception of professional heath care workers towards internal marketing questionnaire. Results: The current study revealed that the professional health care worker in both hospitals showed a moderate level of perception towards internal marketing (62.4%). Conclusion: there was a positive relationship between the professional healthcare workers level of perception related to internal marketing in both hospitals. Moreover, professional health care worker in Al-Soliman hospital had a high level of internal marketing perception than those in El-Zohour hospital .Recommendations: For improving internal marketing through hospitals by managers, develop hospitals philosophy that enhance and support internal marketing behavior, and identify the level internal marketing and develop strategy to improve it.

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Section: Disscusioncontrasting

confidence: 87%

Perception of Professional Heath Care Workers Towards Internal Marketing at Port Said Selected Hospitals

Zahran,

Eldiasty,

EL Hasaneen

2023

Port Said Scientific Journal of Nursing

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“…Research of Al-Ghaswyneh [1] analyzed the perception of prices, rewards, social network posts, and online reviews as consumer behavior influences, where they proved that rewards have the greatest influence on purchases. Studies conducted by Chowhury et [29][30][31] have demonstrated the effect of prices on consumer behavior, where consumers were in a position to bargain for a price and decide on which product to buy considering the price and quality of the product. Svatosova [32] stated in her research that consumers are mostly facing challenges which will affect them emotionally and psychologically.…”

Section: Consumermentioning

confidence: 99%

“…Studies of Al-Salamin et al; Aschemann-Witzel et al; and Waheed et al [29][30][31] have demonstrated the effect of prices on consumer behavior, where consumers were in a position to bargain for a price and decide on which product to buy considering the price and quality of the product. Svatosova [32] stated in her research that consumers are mostly facing challenges which will affect them emotionally and psychologically.…”

Section: Research Objectives and Hypothesismentioning

confidence: 99%

Assessment of Influencing Factors on Consumer Behavior Using the AHP Model

Šostar

Ristanović

2023

Sustainability

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The influence of numerous factors determines and changes the daily behavior of consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and psychological factors that change the buying habits of individuals. The research was conducted on a sample of 559 respondents in the Republic of Croatia. Data from the survey were used to create a hierarchical model structure. The analytic hierarchy process (AHP), as a decision-making method, was used in the analysis to estimate and rank the factors that influence consumer habits. An analysis of results showed that personal and psychological factors have the principal influence on consumer habits. Personal budget, as the dominant criterion in a group of set criteria, contributed to the fact that personal factors have the dominant influence on consumer habits.

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“…In turn, the marketing manager will distribute the resources available among the various competing marketing mix instruments. This would continue to instill the company's marketing philosophy in this way (Waheed et al, 2017).…”

Section: Introductionmentioning

confidence: 96%

Improve Marketing Mix for Marketing Plan Strategic in Coffeeshop Business

Sahir

Rosmawati

2020

MAJ

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This research aims to establish a strategic marketing strategy for the Medan City coffee shop company. The methodology used in this study was descriptive qualitative research through the method of the marketing combination 4Ps and Porters five strategic forces theory. The outcome of the analysis provided strategic marketing strategy for all facets of the 4Ps marketing mix, such as product, price, venue, and promotion. As five competitive forces are generated based on Porters, the resulting strategic marketing strategy becomes more oriented. This analysis will be useful for the company owner to take the best strategic marketing approach in particular.

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Is Marketing Limited to Promotional Activities? The Concept of Marketing: A Concise Review of the Literatur

Abstract: Article History

Cited by 6 publications

References 5 publications

Perception of Professional Heath Care Workers Towards Internal Marketing at Port Said Selected Hospitals

Perception of Professional Heath Care Workers Towards Internal Marketing at Port Said Selected Hospitals

Assessment of Influencing Factors on Consumer Behavior Using the AHP Model

Improve Marketing Mix for Marketing Plan Strategic in Coffeeshop Business

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