“…firms from mid-range emerging economies with an often accelerated speed of internationalisation (García-Canal, Guillén, Fernández, & Puig, 2018;Guillén & Garcia-Canal, 2009;Hoskisson, Wright, Filatotchev, & Peng, 2013;Kumar, Singh, Purkayastha, Popli, & Gaur, 2020;Lee & Fernando, 2020;Polowczyk, Zaks, & Trąpczyński, 2021), have emerged on a global scale, therefore challenging existing academic and practitioner wisdom. Their importance has been continually increasing, even though new multinationals are still in general less known internationally for their brands (Ramamurti, 2012;Maciejewski & Wach, 2019;Barłożewski & Trąpczyński, 2021b). Because of their relatively weaker intangible resource base, new multinationals have been facing a strategic dilemma to what degree host markets that are more advanced than the domestic market should prevail in their foreign direct investment (FDI) portfolios.…”