Is a general non-ethnocentric theory of human communication possible? An integrationist approach

Integrationism in context: the integrationist tradition in the contemporary landscape of linguistic research - towards a ‘critical communication studies’?

“…In all this, the integrationist inclination has been to emphasize the value of a humanist perspective on language and communication (PABLÉ, 2017) grounded in a shift from exclusively "third person" methods of handling the abstracted and reified products or traces of communicational activity to a focus on creative sign-makers, and their "first person" experiences, within their own situated communicational engagements (see JONES, 2017b. The humanist tradition appealed to, however, is arguably not one that is vulnerable to the critique of humanistic rationality in the enlightenment tradition by those who advocate for a "post-humanism" (PENNYCOOK, 2018;PABLÉ, 2019;DUNCKER, 2021). The integrationist perspective, rather, emphasizes that no humanly experienced factors, whether in practices or beliefs or in the circumstances of life activity, can be ignored in advance or excluded (on theoretical or methodological grounds) from consideration of what language might be taken to be, if at all.…”

“…The critical perspective integrationists take is an antagonistic position within Northern Theory, motivated, couched (largely) in English and argued in ways that could only be possible, and have immediate relevance and meaning, to those steeped in the Northern "language myth" (HARRIS, 1981) and educated in its institutions. The question, then, is whether, in recoiling along this particular critical trajectory from within and against our own cultural heritage we will meet and join productively the decolonizing tide coming towards us in the form of the insurgent intellectual and activist movements of the global south (MAKONI; VERITY; PABLÉ, 2019). But that will not be for us to judge.…”

Marketing Communication and Synergy of Pentahelix Strategy on Satisfaction and Sustainable Tourism

“…So, it can be assumed that the combination of communication theory, collaboration theory is a wise step to look at the problems in this research holistically. Communication theory is a series of relationships between theoretical concepts that contain verbal or visual communication patterns connecting speakers and listeners that provide information, explanations, assessments, and estimates of human action (Pablé, 2019;Burchill & Pavlic, 2019).…”