Iranian advertisements: A postcolonial semiotic reading

Ghandeharion, Azra; Badrlou, Leili

doi:10.1016/j.kjss.2018.05.008

Cited by 12 publications

(10 citation statements)

References 5 publications

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“…Several studies have been conducted regarding the mimicry of western values. One of them is the research by Ghandeharion (2018), analyzing Iranian advertisements using the postcolonial semiotic reading approach. This study found that there are both negotiation and resistance to the Western hegemony; negotiation through performing mimicry to standard principles in the West is salient.…”

Section: Mimicrymentioning

confidence: 99%

“…Many researchers have explored the phenomena of hybridity, mimicry, and ambivalence experienced by the people living in the previously colonized countries (Ghandeharion, 2018;Mostafaee, 2016) or those (diaspora) of colonized countries moving to and living in the colonizing countries (Singh, 2009). The hybridity and mimicry, and ambivalence happen as the result of the interactions of the colonizing countries' cultures over the culture of those in the colonized countries.…”

Section: Introductionmentioning

confidence: 99%

“…Postcolonial theories have substantially been discussed and researched in many disciplines. Some are used to analyze literary works (Emezue, 2004;Connel, 2003;Malik & Umrani, 2015;Mostafaee, 2016;Singh, 2010), education (Nduati, 2016;Viruru, 2005;Wu & Tarc, 2016), linguistics (Bigon & Hart, 2017), politics (Craggs, 2018), economics (Movuh, 2015), and arts (Ghandeharion, 2018;Sunarto et al, 2020). They found that some people were resistant and or negotiated with colonial/Western values.…”

Section: Introductionmentioning

confidence: 99%

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Behind the trend of Englishing the business names in Aceh, Indonesia: A postcolonial analysis

Usman

Faridah

Mulia

2021

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This study critically analyzes the recent trend of Englishing shop names in Aceh province. Borrowing Bhabha’s postcolonial theory, this study attempted to uncover the shop owners’ perceptions of privileging English and marginalizing local languages, even though their customers are mostly local. Data collection was by taking pictures and interviewing 20 owners of the shops, four females and 16 males. Results show that the 120 shop names in Banda Aceh and surrounding it are in English, modified English and Indonesian ordering, hybridized English and Indonesian ordering, hybridized English Acehnese language and English, English and English ordering, and mixed owner’s names and English ordering. They voluntarily mimicked the Western culture by using English names because they believe that English is marketable, modern, practical, flexible, familiar, and short for shop branding, while the local language looks not modern, unpractical, and weird. In conclusion, most shop owners in the two districts in Aceh negotiate the Western hegemony for the economic benefits.

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Section: Mimicrymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Behind the trend of Englishing the business names in Aceh, Indonesia: A postcolonial analysis

Usman

Faridah

Mulia

2021

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“…(3) sign systems; and (4) real [12]. Besides written language, the language of the commercial billboard of Gofood is also oral.…”

Section: Symbols Companymentioning

confidence: 99%

“…This is explained by Ghandeharion A. & Bardrlou: "A semiotic analysis also takes a systematic approach towards the investigation of different signs to discover whether they are culturally significant or they just imitate those of a more dominant culture" [12].…”

Section: Symbols Companymentioning

confidence: 99%

The Language Use in Commercial Billboard in Educational Settings: The Cases of Communication Crisis and Culture on Gofood Billboard

Saputra¹,

Subiyantoro²,

Setiawan³

2019

Proceedings of the 2nd Workshop on Language, Literature and Society for Education

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This study is aimed at explaining the communication crisis on Gofood billboard in an urban area. Gofood is a food-delivery platform to serve its customers. Communication crisis is interpreted as the shift of formal language into a non-formal language. Formal language does not mean an official language, but the standard language of advertisement. The educational environment seeks to perfect the error in language use so it can be more acceptable to society. The language use on Gofood billboard is dominated by text and images. Some points were generated as the findings of this study. There was a shift in the use of the phrases in the billboard, in this case, the use of slang in the advertisement. Besides, the images only showed the menu without naming. This study applied the semiotic approach to find out the meaning of the text and the images which were interrelated. The language of the billboard contains indescribable thing and often related to cultural context. In that case, Gofood billboard is seen as the product of culture. Thus, it is important to look at how media produce and communicate meaning through language use.

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Are environmental sustainability and happiness the keys to prosperity in Asian nations?

Kaklauskas

Dias

Binkytė-Vėlienė

et al. 2020

Ecological Indicators

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Iranian advertisements: A postcolonial semiotic reading

Cited by 12 publications

References 5 publications

Behind the trend of Englishing the business names in Aceh, Indonesia: A postcolonial analysis

Behind the trend of Englishing the business names in Aceh, Indonesia: A postcolonial analysis

The Language Use in Commercial Billboard in Educational Settings: The Cases of Communication Crisis and Culture on Gofood Billboard

Are environmental sustainability and happiness the keys to prosperity in Asian nations?

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