Investigating consumer–brand relational authenticity

A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions

“…While two powerful antecedents of brand commitment recognised in the review are satisfaction (Sung and Choi, 2010) and trust (Lacey, 2007), it is emphasised on the construct's capacity to accurately predict repurchase intentions (Jones et al, 2010) and positive word-of-mouth (Albert and Merunka, 2013). Among the most relevant antecedents of brand commitment are trust (Jahn et al, 2012;Lacey, 2007) and attachment to the brand (Ilicic and Webster, 2014). Commitment acts as the mediator between brand satisfaction and repurchase and advocacy intentions (Fullerton, 2005).…”

“…Committed customers want to continue the valued relationship with the brand in the long-term by re-using, rebuying and re-patronising (Shuv-Ami, 2012), and they have the confidence that the functional and affective benefits from maintaining the relationship are greater than the benefits from ending it (Hur et al, 2011). The importance of brand commitment is recognized in the literature, as the construct is considered to be a significant predictor of purchase intentions (Ilicic and Webster, 2014). Also, commitment plays a protective role for the brand (Raju et al, 2009), as it attenuates consumers' response to negative information about the preferred brand (Germann et al, 2014), increases their resistance to competing brands' switching inducement (Srivastava and Owens, 2010), and reduces the size of the consideration set (Raju and Unnava, 2005).…”

“…Another important antecedent of commitment is attachment to the brand, which is considered as an emotional and psychological reaction where the customer feels the necessity to purchase the brand (Ilicic and Webster, 2014).…”

Pengaruh Brand Authenticity Terhadap Brand Trust (Survei pada pengunjung Website Business to Consumer JD.ID di Indonesia)

“…Brand authenticity adalah bagian penting dalam membangun dan mempertahankan merek yang sukses karena membentuk identitas merek yang unik (Beverland, 2005) dan memberikan asosiasi yang kuat dan menguntungkan (Keller, 2008). Brand authenticity adalah evaluasi subjektif keyakinan yang dianggap berasal dari merek oleh konsumen (Napoli dkk, 2014;Ilicic & Webster, 2014).…”

Stakeholders’ perceptions and reputational antecedents

“…However the established course of actions of stakeholder engagement, and the recognised dimensions of stakeholder relationships and interactions for its management are rather limited (Lagrosen, 2005). As a result, this study aims to analyse the impact of various RM perspective centred SCSs on stakeholder perceptive influence, in respect to the authenticity, which symbolises reputation (Greyser, 2009;Dickinson-Delaporte et al, 2010;Molleda and Jain, 2013;Bieri, 2014;Ilicic and Webstar, 2014;Men, 2014;Guo et al, 2015), and relevance and differentiation, which symbolise brand positioning (González-Benito and Martos-Partal, 2012;Elving et al, 2013;Zarantonello et al, 2013;Ezeuduji et al, 2013;Jewell and Saenger, 2014;Keller, 2015) of a company and/or their market offering, in order to nurture relational corporate reputation, pertinent to that stakeholder perceptive influence, so that the relational reputations' antecedents can be recognised from the emergent dimensions of the cause and consequence of stakeholders' relationships and interactions.…”