Investigating causes and consequences of purchase intention of luxury fashion

Salem, Suha Fouad; Chaichi, Kamelia

doi:10.5267/j.msl.2018.10.001

Cited by 24 publications

(20 citation statements)

References 57 publications

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“…Customer loyalty also makes repeat purchases more and will generate higher income for the company. Thus, customer loyalty is the customer's behavior who always doing repeat purchase for the products of the company after evaluating the products and feeling satisfy about that (Salem & Chaichi, 2018).…”

Section: Customer Loyaltymentioning

confidence: 99%

Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products

Sudari¹,

Tarofder²,

Khatibi³

et al. 2019

10.5267/j.msl

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The purpose of this paper is to analyze the effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products of SMEs in Malaysia. The method of collecting data is by using questionnaire and a sample of 300 customers is used for data gathering. Path analysis and Sobel test are used in analyzing the data. The finding shows that product, promotion, place and price have positive effects on customer satisfaction of food and beverage products SMEs in Malaysia. Product, promotion, place and price give contribution to customer satisfaction about 68.9% while the rest is affected by other variables which are not included in this research. Moreover, customer satisfaction has a positive effect on customer loyalty. The finding also shows that product, promotion, place and price had positive effects on customer loyalty through customer satisfaction of food and beverage products SMEs in Malaysia. Product, promotion, place, price and customer satisfaction influence on customer loyalty about 61.7%.

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Section: Customer Loyaltymentioning

confidence: 99%

Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products

Sudari¹,

Tarofder²,

Khatibi³

et al. 2019

10.5267/j.msl

View full text Add to dashboard Cite

show abstract

“…Consumer preferences for selecting a particular brand’s product differ from one consumer to another (Madzharov, Block, & Morrin, 2015; Salem & Chaichi, 2018). There are consumers who choose a product because they recognized the brand due to its extremely promoted brand style (Heckler, Keller, Houston, & Avery, 2014).…”

Section: Review Of Literaturementioning

confidence: 99%

“…According to Matthews, Son, and Watchravesringkan (2014), in business, maintaining customers’ loyalty towards a brand costs less than having to attract new customers. Salem and Salem (2018) stated that the value of a brand is a composite of its functional issues and its symbolic issues. Scholars reveal that loyalty is a consequence of an information process of three levels: level one is cognitive loyalty, level two is the affective loyalty (AL), and the highest level is conative loyalty, which are influenced by consumers’ perception towards a brand (El-manstrly, 2016; Oliver, 1999).…”

Section: Introductionmentioning

confidence: 99%

Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty

Salem

2019

Global Business Review

Self Cite

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The main purpose of this study is to examine the antecedents of brand loyalty in the context of fast fashion industry. This study also highlights the role of social media (SM) marketing on value consciousness (VC), brand love (BL) and brand consciousness (BC). A self-structured questionnaire survey method was employed to collect data from 240 customers in Malaysia. Statistical analysis is performed based on the PLS-SEM approach to analyze the data. The results reveal that SM marketing has a significant effect on BC and BL in the fast fashion industry. The result demonstrates that SM has indirect positive impact on different stages of brand loyalty through BL and BC. This study is the first that investigates the impacts of social network marketing activities, VC, BL and BC on stages of brand loyalty. The findings can help marketers develop effective marketing strategies in order to build brand loyalty especially in the fast fashion industry.

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“…Organic food produced from organic raw materials in an organic production process is more expensive, and it is perceived as a luxury good [15,[58][59][60]. One of the features of luxury products is the price premium, and producers impose price premiums on luxury products to gain advantage over market competitors [61]. At the same time, a price premium reflects consumers' willingness to buy a given product regardless of its price [60].…”

Section: Price Premiums On the Organic Food Marketmentioning

confidence: 99%

Change of Price Premiums Trend for Organic Food Products: The Example of the Polish Egg Market

Pawlewicz

2020

Agriculture

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One of the most rapidly growing areas of the organic agricultural system is egg production. However, the price premium often decreases the affordability of organic foods. In this study, the production and sales of organic eggs in Europe were compared, the prices of organic and conventional eggs in Poland were analyzed, and the price premium on the Polish market was evaluated. This study relied on data of Eurostat, Statistics Poland, Agricultural and Food Quality Inspection and Ministry of Agriculture and Rural Development in Poland. The prices of organic and conventional eggs on the Polish wholesale market were analyzed based on the monthly price registers. The production and sales of organic eggs in Europe were characterized by a steady increase. The nominal and real prices of organic eggs were higher than the prices of conventional eggs throughout the entire analyzed period. The nominal prices of organic eggs tended to decrease. However, an upward trend was observed in the real prices of both organic and conventional eggs. The average price premium for organic eggs exceeded 128% (median of 121%). The price premium was characterized by moderate variation (Vc = 33%). In Poland, the price premium was on a downward trend by around 1% per month in the examined period.

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Investigating causes and consequences of purchase intention of luxury fashion

Cited by 24 publications

References 57 publications

Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products

Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products

Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty

Change of Price Premiums Trend for Organic Food Products: The Example of the Polish Egg Market

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