The purpose of this study is to examine the influences of self-identity, subjective norm and attitude on the intention to purchase luxury fashion goods. It also demonstrates how purchase intention influences on customers' intention to pay premium prices for luxury fashion goods. A theoretical model is established and assessed in this study on a sample of luxury fashion consumers in Malaysia. By means of a self-structured questionnaire, 240 valid submissions are included for data analysis with the Smart-PLS software 3.2.0. The results support all hypotheses on the correlation of self-identity, subjective norm and attitude with purchase intention and price premium, except the correlation between self-identity and purchase intention. This is the first research paper investigating self-identity as an antecedent of purchase intention, and price premium as a consequence of purchase intention. It also justifies the behavior of luxury fashion consumers with regards to luxury fashion products. Findings from this study may help marketers develop effective strategies which would yield them a competitive advantage within the luxury fashion market.

No abstract

This study investigates the relationship between human resource practices focused on Total Quality Management (TQM) and employees satisfaction at small and medium organizations in Iran. TQM that deliver quality services cannot be achieved without the satisfaction of employees of the organization. Most corporate of TQM practices were selected from the available literature; empowerment, training, appraisal system and compensation for this study. The questionnaire includes 24 items, including demographic factors of employee, TQM practices and employee satisfaction. The study sample of this study was comprised of 112 respondents working at small and medium organizations in Tehran (capital city of Iran). Data was analyzed using the SPSS 17.0 software. Results of this study provide a strong relationship among TQM practices and employee satisfaction.

This study intends to identify factors that may affect consumer behavior in Saudi Arabia while shopping online. Although Saudi Arabia has the largest and fastest growing ICT in the Middle East and the online shopping activities in Saudi are increasing rapidly, it is still lagging behind the global development. The four factors-website design quality, perceived trust, perceived convenience and advertisements & promotions were selected from the available literature. A survey was conducted and questionnaire that includes 25 questions was distributed randomly to a sample of 107 participants in Dammam city (in the Eastern Province of the kingdom). The collected data was analyzed by using SPSS software. The result indicates one hypothesis has been accepted. The findings of the study are analyzed and discussed further at the end of this paper.

This study intends to identify factors that may influence the adoption of WWW (7 usage) for job seeking in Bangladesh Although Bangladesh has a growing number of Internet users, it is still lagging behind other countries in the context of e-recruitment. The three factors–Trust, performance expectancy and facilitating conditions were selected from the available literature. A survey was conducted and questionnaire that includes 25 questions was distributed randomly to a sample of 81 participants. The collected data was analysed by using SPSS software. The result indicates one hypothesis has been accepted and facilitates condition showed significant impact on the Internet usage for job seeking among Bangladeshi people.