Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products

Sudari, Suci Ayu; Tarofder, Arun Kumar; Khatibi, Ali; Tham, Jacquline

doi:10.5267/j.msl.2019.5.012

Cited by 84 publications

(90 citation statements)

References 9 publications

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“…Computer automation systems and closed-circuit television are also employed to ensure a high standard of safety for staff and shoppers. As for ensuring that the physical structure and mechanical apparatuses of the mall do not suffer deterioration, it is important to have in place a regular schedule of planned maintenance, which can help to avoid higher costs of lingering repairs down the road (Loo, 1994;Sudari, et. al., 2019).…”

Section: Management Servicesmentioning

confidence: 99%

The determination of shopping satisfaction of tourists visiting One Utama shopping mall

Ahmad¹,

Yajid²,

Khatibi³

2019

10.5267/j.msl

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Shopping malls are one of the tourism industry's most attractive and dynamic generators of profit. This study focuses on One Utama Shopping Mall, one of the largest and most well-known shopping centres in Malaysia. The research objective is to determine the level of visitor satisfaction at One Utama and understand how it contributes to the mall's growth and retention of clientele. Data are collected by way of stratified random sampling and analysed using SPSS 20.0 software. Results demonstrate a significant relationship between all independent variables related to visitor satisfaction: entertainment activities, management services, and shopping centre design. Moreover, push and pull factors are accounted for in determining motivations for visiting the mall. The conclusions of this study are particularly useful for shopping centre owners and stakeholders looking to promote revenue and growth.

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Section: Management Servicesmentioning

confidence: 99%

The determination of shopping satisfaction of tourists visiting One Utama shopping mall

Ahmad¹,

Yajid²,

Khatibi³

2019

10.5267/j.msl

Self Cite

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“…from the survey results to several customers that the price is still affordable. This is supported by (Kartini, 2014;Sudari et al, 2019;Van Waterschoot & Bulte, 1992), namely: price according to quality. Prices according to facilities.…”

Section: Results Of Research On Application Of Models Product Price Place Promotionmentioning

confidence: 78%

Implementation of Product Model, Price, Place, Promotion In Improving Noken Sales (OAP)

Batlajery

Alfons

2021

IJSSB

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Purpose of this study is to determine the Application of Products, Prices, Places, Promotions in Increasing Papua Noken Sales. Method: A qualitative / descriptive or narrative approach in this study. Primary data is direct data from the noken seller. Secondary data, namely indirect data from informants from brochures, magazines, and others. Data collection techniques: Observation, namely observing the object / place of research. Interviewing is conducting a series of questions and answers to informants who know best about the object of research. Questionnaire: contains structured questions to informants. The informants in this study were 5 Yanti Noken and Syria Noken. Result 1). Application of Product, Price, Place, Promotion for noken sales in increasing revenue, models that must be applied: Application of Product Strategy Models, Application of Price Strategy Models, Application of Place Strategy Models, Application of Promotion Strategy Models. The four models must be worked on together because these models are interrelated. In this model, promotion in the midst of the Covid 19 pandemic is the most effective. Promotion that must be done by salespeople, especially through the online social media (Facebook). The seller must be responsible for delivering the order to the customer's place. 2). The implementation of this Promotion Strategy Model must be carried out, in order to increase income, particularly the Merauke buying and selling forum. The price must be affordable according to the pockets of the community, and still listen to government advice to stay at home and keep the distance.

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“…Moreover, Shankalia and Ramu (2018) cited that strong marketing strategies are important to the effectiveness of an organization. Marketing strategy involves deciding on the details for goal selection, choice of market, and customer target.…”

Section: Resultsmentioning

confidence: 99%

NIA Region IV Employees Multi-Purpose Cooperative Marketing Strategy Implementation and Its Profitability: Basis for Marketing Plan

Concibido¹

2021

IJRP

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This study aimed to develop a marketing plan based on the level of implementation of the marketing strategy and profitability of NEMCO. The researcher employed the descriptive-correlational quantitative research and utilized a formal questionnaire to gather the data from the 331 NEMCO management and memberrespondents. The statistical treatment used to analyze the data were the weighted mean, ANOVA, and Pearson Product-Moment Correlation Coefficient. The result of the study shows that the marketing strategy in NEMCO was highly implemented as assessed by the management and members. The study revealed that there is a significant difference between the responses of the management and members on the level of implementation of marketing strategies and level of profitability in NEMCO. The NEMCO loan product matches the customers' needs and the Cooperative is strategically located and accessible by public transport making its location favorable for customers. Also, the organization uses an award system to encourage the members-owners to cooperate, while the organization's profitability was mainly from loan services. Thus, there was a significant relationship between the implementation of marketing strategy on the product, price, place, and promotion with NEMCO's profitability.

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Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products

Cited by 84 publications

References 9 publications

The determination of shopping satisfaction of tourists visiting One Utama shopping mall

The determination of shopping satisfaction of tourists visiting One Utama shopping mall

Implementation of Product Model, Price, Place, Promotion In Improving Noken Sales (OAP)

NIA Region IV Employees Multi-Purpose Cooperative Marketing Strategy Implementation and Its Profitability: Basis for Marketing Plan

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