Interviews of deshopping behaviour: an analysis of theory of planned behaviour

Day after day, many enterprises make use of the Internet and cyber space to reach out to customers everywhere at any time. The banking industry, like other industries, is using the Internet channel to protect its current position against other virtual players who may provide more convenience and lower priced services. Internet banking (IB) is meant to provide 24/7 service for banking customers, yet the electronic channel comes with challenges as well as gains for both bankers and customers. This study aims to identify the important determinants of online behavior, particularly with respect to Internet banking and the technology acceptance research. The different technology acceptance models are discussed thoroughly in the literature review to explain the stages and the foundations that led to the formation of the Unified Theory of Acceptance and Use of Technology (UTAUT). This work aims at investigating the viability of the aggregated technology acceptance model, the UTAUT, in a non-industrial country (Jordan). The research also permits an extension to the model by addressing the impact of web presence on the online behavior, namely website quality perceptions. The contribution of this work lies in several areas of implementation and empirical analyses. This research extended the UTAUT model to account for the online behavior. The extension comprised decomposing the technical sources dimension of the facilitating condition construct of the UTAUT and replacing it with the website design quality structure variable. The current work validates the UTAUT measures as developed by its authors, in addition to supporting the interrelationships among the key constructs in technology acceptance research. The proposed extension to the UTAUT model attempts to capture the impact of website quality perceptions on key constructs, namely performance expectance, effort expectancy and usage behavior. A restrict research methodology was used to test both original and developed hypotheses, the results show that website quality structure does impact usage behavior indirectly, through performance expectancy and effort expectancy. Discussion, conclusion, and further research area are provided based on the results of the research.

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“…This confirms previous researches that facilitating conditions is affected by experience (Taylor & Todd, 1995;King & Dennis, 2003).…”

Section: Results Discussion and Conclusionsupporting

confidence: 92%

Internet Banking Adoption in Jordan: A Behavioral Approach

AlQeisi

Al-Abdallah

2013

IJMS

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“…The enhancement of attitude evaluations with experience also affects users' perceptions of facilitating conditions, in that users who are less experienced perceive greater controls of their behavior (King & Dennis, 2003;Taylor & Todd, 1995c). Research on computer-human behavior reports that computer experience significantly affects people's perceptions of computers and web technologies (Liaw, 2002).…”

Section: H7mentioning

confidence: 99%

Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology

AlQeisi

Dennis

Alamanos

et al. 2014

Journal of Business Research

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189

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“…Experience also affects perceived behavioural control (Taylor & Todd, 1995b;King& Dennis, 2003). Research on computer-human behaviour reports that prior computer experiences significantly affect individuals' perceptions of computers and web technologies; the more computer-related experience, the more positive perceptions of computer and web technologies (Liaw, 2002).…”

Section: H7: Prior Experience Will Have a Positive Effect On Performamentioning

confidence: 99%

Website Design and Usage Behaviour: An Application of the UTAUT Model for Internet Banking in UK

Qeisi¹,

Al-Abdallah²

2014

IJMS

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A well designed website brings numerous benefits to firms. Some of these benefits are well established. But what elements of the website design really matter and how do these in turn influence website usage behaviour? Adopting the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical foundation, we report the findings from a survey of 316 users of internet banking; data were collected through an offline questionnaire developed based on the literature review and previous studies,directed to a convenience sample. Structure equation modelling, the two steps approach, starting with measurement model and then the structural model was applied.We demonstrate that the technical, general content and appearance dimensions of a Web site are the most important for users. In addition, these dimensions are significantly related to usage behaviour directly and indirectly through belief constructs. We also find that the impact of performance expectancy on usage behaviouris significant in predicting usage. Implications and Recommendationswere provided after thorough discussion.

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Interviews of deshopping behaviour: an analysis of theory of planned behaviour

Cited by 58 publications

References 14 publications

Internet Banking Adoption in Jordan: A Behavioral Approach

Internet Banking Adoption in Jordan: A Behavioral Approach

Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology

Website Design and Usage Behaviour: An Application of the UTAUT Model for Internet Banking in UK

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