2014
DOI: 10.5539/ijms.v6n1p75
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Website Design and Usage Behaviour: An Application of the UTAUT Model for Internet Banking in UK

Abstract: A well designed website brings numerous benefits to firms. Some of these benefits are well established. But what elements of the website design really matter and how do these in turn influence website usage behaviour? Adopting the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical foundation, we report the findings from a survey of 316 users of internet banking; data were collected through an offline questionnaire developed based on the literature review and previous studies,directed… Show more

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Cited by 26 publications
(12 citation statements)
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References 52 publications
(63 reference statements)
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“…The online consumers are likely to purchase from online website that they can trust because they recognise the quality of the provided products and services. The positive link between website quality and consumer trust has been confirmed by prior studies (Al-Debei, et al, 2015;Agag & El-Masry, 2016, Al-Qeisi, et al, 2014. Accordingly, the following hypothesis has been posited: H1: Website quality positively influences consumers' trust…”
Section: Perceived Website Quality and Trustsupporting
confidence: 56%
See 1 more Smart Citation
“…The online consumers are likely to purchase from online website that they can trust because they recognise the quality of the provided products and services. The positive link between website quality and consumer trust has been confirmed by prior studies (Al-Debei, et al, 2015;Agag & El-Masry, 2016, Al-Qeisi, et al, 2014. Accordingly, the following hypothesis has been posited: H1: Website quality positively influences consumers' trust…”
Section: Perceived Website Quality and Trustsupporting
confidence: 56%
“…According to Aladwani and Palvia ( in Al-Qeisi, et al, 2014) perceived website quality is define as users' evaluation of a website's features that meet their needs and reflect overall excellence of the website. According to Al-Qeisi, et al, (2014), website quality divided into four sub dimensions. The first component is technical dimension (refers to website characteristics such as security, search facilities, site availability, valid links, personalization or customization, speed of page loading, interactivity, and ease of access); the second component is general content (characteristics such as content usefulness, completeness, clarity, currency, conciseness, and accuracy); the third is specific content (refers to characteristics such as contact information, general company information, product/service details, consumer policies, and customer support) , and the final component is appearance (refers to characteristics such as attractiveness, organization, proper use of fonts, colors, and proper use of multimedia).…”
Section: Perceived Website Qualitymentioning
confidence: 99%
“…Hedonic values refer to the emotional state that develop from the experience and may involve all elements (e.g. background, colour, light and other design elements) that contribute to pleasurable feelings (Coursaris et al , 2008; Al Qeisi and Al-Abdallah, 2014; Vila and Kuster, 2011). This study determines hedonic and utilitarian motivation's value for v-commerce.…”
Section: Background Theorymentioning
confidence: 99%
“…when comparing or choosing a certain product) (Fiore, Kim and Lee, 2005;Dennis et al, 2010). On the other hand, hedonic values concern the emotional state emerging from the experience, and may include all elements that cause a state of pleasure, such as colour, graphics, animation and other design elements (Coursaris et al, 2008;Al-Qeisi et al, 2014;Vila and Kuster, 2011). In other words, hedonic values emerge from fun, enjoyment, entertainment and excitement while interacting with the virtual environment, whereas the overall virtual experiences engage consumers and influence their purchasing behaviour (Fiore, Jin and Kim, 2005).…”
Section: Conceptual Model and Hypothesesmentioning
confidence: 99%