Internet of Things in Marketing: Opportunities and Security Issues

Abashidze, Irakli; Dąbrowski, Marcin

doi:10.2478/mspe-01-04-2016

Cited by 16 publications

(11 citation statements)

References 3 publications

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“…In Industry 4.0 specific interconnected networks, manufacturers have to collect and analyze a massive amount of data. As a result, the issue of privacy arises as a concern for both customers and manufacturers [51,92]. This issue, which could pose a threat to privacy, will be a challenge for both parties.…”

Section: Main Types Of Influences Of Industry 40 Revolution In Consum...mentioning

confidence: 99%

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Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review

et al. 2020

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Automation and digitalization, as long-term evolutionary processes, cause significant effects, such as the transformation of occupations and job profiles, changes to employment forms, and a more significant role for the platform economy, generating challenges for social policy. This systematic literature review aims to provide an overview of the research to date related to influences of the Industry 4.0 Revolution on human capital development and consumer behavior. A search on the Web of Science identified 160 papers that met the inclusion criteria. The major objectives aimed to identify: the main types of influences of the Industry 4.0 Revolution on human capital development and consumer behavior; the main opportunities and challenges for new directions in education associated with shifting the work environment; and the drivers for human capital development and consumer behavior through the lenses of the Industry 4.0 Revolution. The results revealed some key aspects for the development of human capital: information, new jobs, the Internet, technology, training, education, new skills, automation, communication, innovativeness, professionals, productivity, artificial intelligence, digitalization, e-recruitment, and the Internet of Things, as well as the main drivers of consumer behavior: information, e-commerce, digitalization, the Internet of Things, e-distribution, technology, digitalization, automation, personalized, performance, artificial intelligence, behavior intention, e-shopping, and data mining.

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Section: Main Types Of Influences Of Industry 40 Revolution In Consum...mentioning

confidence: 99%

“…The context is favorable to large companies, which have resources for implementing new technologies, not only in the production process but also in communication and product promotion. IoT, which will significantly influence people's behavior, will also affect the decision-making model at different stages of the buying process [92].…”

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confidence: 99%

Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review

et al. 2020

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“…Dicha segmentación permite que el uso de la IA sea considerado inclusive como marketing directo, ya que cada consumidor puede ser impactado de forma independiente. Es por ello por lo que, si bien la IA afecta una gran parte de las actividades diarias de la población, haciendo hincapié en las referentes al marketing, se puede resaltar que existe una retroalimentación por parte del usuario de forma permanente a las organizaciones, dando a conocer sus gustos e intereses de tal forma que solo recibirá publicidad afín a sus preferencias (Abashidze & Dąbrowski, 2016).…”

Section: Inteligencia Artificial (Ia)unclassified

Tendencias en la comercialización digital de las agencias de viajes en en el escenario del COVID-19

Flores

DOMÍNGUEZ

SÁNCHEZ

2021

RITUREM

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El sector del turismo atravesó por una crisis sin precedentes a nivel global durante el año 2020 como consecuencia de la pandemia provocada por el virus Sars-CoV-2, lo que ha obligado a todos los actores públicos y privados de la cadena de valor turística a concentrar sus esfuerzos en superar la crisis. En este sentido, resulta indispensable que las agencias de viajes realicen estudios para reformular sus metas y modos de actuación en una posible etapa de recuperación. En un entorno caracterizado por tendencias diferenciadas, resulta necesario que los procesos de marketing busquen satisfacer las verdaderas necesidades de los clientes desde todas sus posibles perspectivas. Por lo que el presente trabajo propone determinar las mejores prácticas en cuanto a la comercialización digital de los productos de las agencias de viajes en tiempos de COVID-19. Para ello se propuso realizar un estudio tomando en cuenta la gestión de diferentes agencias tradicionales que hayan adaptado sus modelos de negocios al nuevo escenario tecnológico. Finalmente se identificaron diferentes tendencias como la automatización del marketing, el uso del inbound marketing, el uso de las herramientas Search Engine Optimization y Social Media Marketing, así como el empleo de la Inteligencia Artificial y el Big Data para una mejor atención al cliente en las agencias de viajes. Palabras clave: Agencias de viajes; comercialización digital; COVID-19; tendencias.

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“…Another study conducted relating IoT and marketing was by Abashidze and Dąbrowski (2016) that focused on Internet of Things in marketing: opportunities and security issues. The author of this paper argues that large companies try to implement the technology in their marketing strategy that reshapes not only communication style and product promotion but consumers' expectations, perceptions and requirements towards companies.…”

Section: Internet Of Things Business Sales and Marketing Strategiesmentioning

confidence: 99%

“…The author of this paper argues that large companies try to implement the technology in their marketing strategy that reshapes not only communication style and product promotion but consumers' expectations, perceptions and requirements towards companies. Abashidze and Dąbrowski (2016) concluded that despite all concerns and risks, development of IoT technologies and its implementation in marketing is inevitable. The author further argues that Marketers need to elaborate detailed policy on how and for what specific purposes will consumer data be used and make it transparent.…”

Section: Internet Of Things Business Sales and Marketing Strategiesmentioning

confidence: 99%

Nexus Analysis: Internet of Things and Business Performance

Mutuku

Muathe²

2020

IJRBS

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This paper analyses the influence of the Internet of Things (IoT) on business performance guided by the following objectives; assessing the influence of the Internet of things positively on sales and marketing strategies of business; to determine the influence of the Internet of things on resources management in modern businesses and to analyze the influence of the Internet of things on business profitability. The paper conducted exploratory research to study the Impact of IoT data on Business performance was conducted. Through the literature review process recently published papers on IoT and business performance including sales and marketing strategies, resource management profitability was gathered. Research papers, Journals, Internet Sites, and books were used to collate the relevant content on the subject. The analysis conducted by this study indicated that most published studies showed that IoT has huge potential for businesses across many sectors. The data collected through the implementation of IoT provide business with opportunities of increasing efficiency which improves sales and marketing, resource management, growth potential, and profitability. This study recommends that despite the challenges in the development of IoT technologies, it’s an implementation in businesses is inevitable as they seek to increase the performance.

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Internet of Things in Marketing: Opportunities and Security Issues

Cited by 16 publications

References 3 publications

Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review

Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review

Tendencias en la comercialización digital de las agencias de viajes en en el escenario del COVID-19

Nexus Analysis: Internet of Things and Business Performance

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