Internet memes as internet signs: A semiotic view of digital culture

Cannizzaro, Sara

doi:10.12697/sss.2016.44.4.05

Cited by 75 publications

(59 citation statements)

References 9 publications

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“…Kariko (2012), analisou qualitativamente memes da internet compostos de imagens e textos baseados em humor, sua análise foca principalmente na multiplicidade de sentidos carregados pelo signomeme. Cannizzaro (2016) descreve os memes focando o processo de cocriação dos memes, que leva a processos de mudança probabilísticos focando o conceito de hábito de Peirce. Horta (2015) em seu estudo de meme como linguagem na internet é um exemplo clássico de enquadramento do meme na relação lógica triádica semiótica, ela nos dirá que:…”

Section: S Peirce E R Dawkins Sob Análise Comparativaunclassified

Semiótica e memética

Perez

Godoy

2019

Rev. Est. Univ.

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Copyright @ 2019. Conteúdo de acesso aberto, distribuído sob os termos da Licença Internaonal da CreativeCommons -CC BY-NC-SA -Atribuição Não Comercial (https://br.creativecommons.org/licencas/) -Permite distribuição e reprodução, desde que atribuam os devido créditos à publicação, ao autor(es) e que licenciem as novas criações sob termos idênticos. Resumo: Os memes são fenômenos comunicacionais que se expandem nas redes digitais penetrando as sociedades e sociabilidades pela ubiquidade em que vivemos. Passam a ser objetos de estudo tanto da semiótica quanto da memética. Nesse sentido, nosso objetivo é comparar o referencial teórico semiótico de Peirce com a memética de Dawkins. Os objetos de estudo -os memes -são compreendidos também sob as relações lógicas dos signos. A semiose peirceana é vista com vivacidade nesses produtos midiáticos que unem tecnologia e cultura a favor da potencialização da comunicação simbólica. Entender as posições e usos dos referenciais frente ao meme é relevante à pesquisa em comunicação. Ao fim deste percurso reflexivo entendemos que a semiótica de Peirce e a memética de Dawkins, com todas as suas diferenças de origem, temporalidades e objetivos, são rentáveis aos estudos dos memes. Palavras-chave: Semiótica peirceana. Comunicação. Meme. Consumo midiático.Abstract: Memes are communicational phenomena that expand in digital networks penetrating societies and sociabilities by the ubiquity in which we live. They become objects of study of both semiotics and memetics. In this sense, our objective is to compare Peirce's semiotic theoretical reference with the Dawkins's memetic. The study objects-memes -are also understood under the logical relations of signs. The Peircian semiosis is seen with liveliness in these media products that unite technology and culture in favor of the potentialization of symbolic communication. Understanding the positions and uses of referentials vis-a-vis the meme is relevant to communication research. At the end of this reflective course we understand that Peirce's semiotics and Dawkins' memetics, with all their differences of origin, temporalities and goals, are profitable to the studies of memes.

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Section: S Peirce E R Dawkins Sob Análise Comparativaunclassified

Semiótica e memética

Perez

Godoy

2019

Rev. Est. Univ.

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“…Internet memes are encompassed through expressing values, ideas, and evaluations toward something based on cultural views. Studying memes can not be portrayed separately with values of culture so can ideas and evaluations (Achaidat, 2013;Cannizzaro, 2016;Dewi et al, 2017;Ross et al, 2017;Walker, 2004). Memes represent a different culture and are broadly spread in various types of social media and particular websites that are globally accessible for public use.…”

Section: Introductionmentioning

confidence: 99%

Bill Gates Covid19 Conspiracy in Reddit Memes: A Semiotic Approach

Haq

Nugraha

2020

Al-Tsaqafa

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Covid19 as global issue connects other social variables such as Bill Gates conspiracy issue that becomes the most predominant covid19 issue discussed globally in public (Shalini, 2020). Memes as meaningful entities exist to influence internet public in facing Bill Gates issue even without rational and empirical inquiry for some particular people that believe in them. Reddit website as easily accessible website becomes one of memes website that shares actively more numerous memes related to Bill Gates conspiracy issue than the other websites. The memes contain cultural values represented by verbal forms and visual forms to exchange belief and rational arguments.This study conducts interpretation data based on qualitative mtethod. Associating particular signifiers to Bill Gates in whole data refer to Bill Gates’ negative track record, past ideas, ambitions, and pace. Several data contain visual signifier and written signifier that support each other to acquire signified in a data such as Bill Gates in virus form who injects an old man. Signifiers reflect predominatly negative assosiations related to Bill Gates. It explicates negative connotation that exists consistently. Myths which exist represent that Bill Gates’s vaccine as a danger, Bill Gates as a mastermind behind the pandemic, and Bill Gates as an opportunist who concerns on expansion of business to reach vaccine business.

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“…This article analyses a delimited corpus of Internet memes showcasing former Brazilian President Dilma Rousseff, who was frequently in the limelight. The theoretical framework of this article is based on the original studies of memes (Dawkins, 1976) and Internet memes (Börzsei, 2013;Cannizzaro, 2016; meme series related to Rousseff, we consider the Brazilian new media system context, in which the memes appear, and the reality experienced by the first female president in Brazil. Then, we explain the methodological design of this research (the classification tools applied) and delve into the analysis of a selected Internet meme series featuring Dilma Rousseff.…”

Section: Introductionmentioning

confidence: 99%

What Are You Laughing At? Former Brazilian President Dilma Rousseff’s Internet Memes across Spreadable Media Contexts

Gambarato

Komesu

2018

Journal of Creative Communications

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This article analyses a delimited corpus of Internet memes showcasing former Brazilian President Dilma Rousseff. The theoretical framework is based on studies of memes and Internet memes as phenomena inserted in the online dimension of transmission and cultural production, and principles of the General Theory of Systems. The methodological approach is based on the classification tools developed by Dawkins (1976) to describe memes that spread widely across the digital space (fidelity, fecundity and longevity) and the patterns developed by Knobel and Lankshear (2007) as the main characteristics that contribute to an Internet meme's spreadability (humour, intertextuality and juxtaposition). These classification tools are applied aiming to select and analyse Internet memes that feature the Brazilian president. The goal of the article is to extract from both classification systems relevant tools for guiding understanding about how certain specific sets of memes connected to Dilma Rousseff became memorable and spreadable within the Brazilian media landscape. The result findings show that the categories and patterns applied to the analysis are not isolated and are not mutually exclusive. On the contrary, they are frequently juxtaposed, which denotes their integrated nature and coherent disposition, corroborating to clarify and identify how certain specific sets of memes spread within the media.

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Internet memes as internet signs: A semiotic view of digital culture

Cited by 75 publications

References 9 publications

Semiótica e memética

Semiótica e memética

Bill Gates Covid19 Conspiracy in Reddit Memes: A Semiotic Approach

What Are You Laughing At? Former Brazilian President Dilma Rousseff’s Internet Memes across Spreadable Media Contexts

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