Internet Business: How Perception of Benefits, Risks, and Ease in Decision Making

Abstract

Research aims: The reason for this examination is to decide the temporary, semi-dominant, and dominant effects of the three independent factors, in particular the perception of benefits, risks, and ease on the dependent variable, specifically decision making in e-commerce.Design/Methodology/Approach: The methodology used was a purposeful examination method, in which the testing focuses on particular qualities or characteristics considered to be communicated to the population or have certain qualities according to the issues raised. The total sample was 60 participants from the announcement through Joseph F. Hair’s theory, whereby the number of tests used in non-like evaluations varied from 15 to many times that of the exogenous factors.Research findings: The study findings have consequences in two principal aspects, both management consequences for online products/service suppliers, which provide an empirical picture of the need to constantly balance the ease and benefit factors of online market and package unit requirements of the same urgency.Theoretical contribution/Originality: This research was carried out to explore and examine customer decision-making in using the internet about their perception of benefits, risks, and ease of using it.Research limitation: This research has advantages for the online marketplace to know how customers perceive their product or services.

role of satisfaction in mediating the effect of perceived ease of use and perceived usefulness on purchase intention

“…In previous studies discussing the relationship between perceived usefulness variables on repurchase intentions, including Dewi & Santika (2018); Laora et al (2021); ; Pradana (2018), show that perceived usefulness has a positive and significant effect on repurchase intentions. Different results are shown in Bahari et al (2021), perceived usefulness has no significant effect on repurchase intention.…”

Faktor-Faktor Keputusan Pembelian Secara Online

“…Temuan ini juga mengungkapkan bahwa kemudahan penggunaan memberikan pengaruh yang positif terhadap keputusan pembelian. Terdapat tiga penelitian yang hasilnya juga sama dengan ini, yaitu Cho (2015); Byun et al (2018); Bahari et al (2021). Kemudahan penggunaan akan memberikan pengalaman berbelanja online.…”

The Effect of Learning Quiz Team Strategy on the Reasoning Ability and Mathematical Learning Outcomes of Student in the Pandemic Era

“…To optimize teaching and learning activities by applying the Learning Quis Team learning model in the current Covid-19 pandemic era, students and teachers must comply with health protocols as recommended by the government, because the Learning With Quis Team learning model is a learning strategy that involves more students in carrying out teaching and learning process activities in the classroom [13], [14].…”