ABSTRACT Improving the quality of human resources is focused on a variety of things that can affect job performance. There are two variables that are thought to have contributed to the formation of job performance, namely the work environment and organizational culture. This study aims to analyze and determine the effect of the work environment and organizational culture on job performance. The research will be conducted in one of the micro businesses in Kranggan District, Mojokerto Regency which involves 25 employees to be involved as respondents. Multiple linear regression analysis is used as an analytical tool to prove the research hypothesis. The research findings suggest that (1) the work environment has a significant effect on job performance; (2) organizational culture has a significant effect on job performance; and (3) work environment and organizational culture simultaneously have a significant effect on job performance. Keywords: work environment, organizational culture, job performance

A good corporate image can be formed through marketing communication that is right on target. Marketing communication consists of several elements such as advertising and sales promotions. With attractive sales promotions that are different from competitors and creative and unique advertisements using different themes to attract people's interest and to try what the company offers. This study aims to analyze and discuss the effect of salespromotions andadvertisements on the corporate image of the Ramayana Department Store. The sampling technique uses probability sampling method with a sample random sampling technique. The number of samples involved in this study were 100 respondents. Analysis analysis of collected data is processed through multiple linear regression analysis with SPSS 24.0 software. The results state that salespromotions and advertisements have a significant positive effect on corporate image.

Development of motorcycle industry in Indonesian was represent by four producer’ from Japan, such Honda, Suzuki, Yamaha, and Kawasaki. Each brand was known by society, but how would people perceived it. How celebrity endorsements affect consumer purchase decisions is studied extensively by marketing and social psychology researchers. This research will measure endorser credibility of one of motorcycle brand. This research also conducts to discuss the impact of endorser credibility on attitude toward to ad and also the impact of attitude toward to ad and brand attitude on consumers’ purchase intention. Researcher used path analysis with the AMOS program to calculate the effect of each variable to consumers’ purchase intention. It’s suggested that brand attitude would greater impact on consumers’ purchase intention compare to rather than attitude toward to ad. A model will be developed to describe these relationships.

The company will always struggle to survive in the competition. Management will continue to look for ways to survive by developing the advantages it has compared to other companies. Management will also build the company from within to be ready to compete in the future. One of the developments carried out by management is a form of employee productivity development. Many factors that build employee productivity can be developed. This research was conducted to determine the impact of motivation, social capital, and work discipline on the formation of employee productivity. This research was conducted at a company in Sidoarjo. Data was obtained by distributing questionnaires to all employees which found 127 respondents. The study used multiple linear regression as the data analysis. The results obtained that work motivation plays a role in the formation of employee productivity. Furthermore, social capital also has a significant influence on the formation of employee productivity. The researcher also concludes about the importance of work discipline

Unsur manusia dalam organisasi selalu berkaitan dengan perilaku dan karakteristik individu yang mempengaruhi hasil kerja dan pencapaian tujuan organisasi. Peranan motivasi, religiusitas, kepemimpinan dan lingkungan kerja perlu dicermati untuk mengetahui dukungannya terhadap pencapaian tujuan organisasi melalui pencapaian kinerja pegawai. Studi ini untuk mengamati peran motivasi kerja, religiusitas, kepemimpinan dan lingkungan kerja terhadap kinerja pegawai. Survei ini menggunakan teknik sampling sensus. Jumlah responden sebanyak 128 responden. Untuk memperoleh hasil dari data yang terkumpul akan dianalisis dengan teknik regresi. Hasil penelitian ini menyatakan bahwa motivasi kerja dan religiusitas berpengaruh signifikan terhadap kinerja pegawai. Temuan lain menyebut ada peran dari kepemimpinan dan variabel lingkungan kerja membentuk kinerja karyawan