Internet‐based lay person rating of facial photographs to assess effects of a cleansing product and a decent cosmetic foundation on the attractiveness of female faces

Bielfeldt, S.; Henss, Ronald; Koop, Urte; Degwert, J.; Heinrich, Ulrike; Jassoy, Christian; Meyer, Joshua; Tronnier, H; Jentzsch, Andreas; Blume, Gustav

doi:10.1111/ics.12010

Cited by 9 publications

(10 citation statements)

References 23 publications

(51 reference statements)

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“…Controlled studies have consistently found that female faces are perceived as more attractive when wearing makeup. Most of these studies have employed professional makeup artists to apply the makeup (Batres et al, 2018;Bielfeldt et al, 2013;Etcoff et al, 2011;Graham & Jouhar, 1981;Gu eguen & Jacob, 2011;Huguet et al, 2004;A.L. Jones & Kramer, 2016;Killian et al, 2018;Mulhern et al, 2003;Nash et al, 2006;Osborn, 1996;Ueno et al, 2014), while a handful have used stimulus images for which the target women applied their own makeup (Aguinaldo & Peissig, 2021;Cash et al, 1989;A.L.…”

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confidence: 99%

Professional Versus Self-Applied Makeup: Do Makeup Artists Add Value?

et al. 2021

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While a number of studies have investigated the effects of makeup on how people are perceived, the vast majority have used professionally applied makeup. Here, we tested the hypothesis that professional makeup is more effective than self-applied makeup. We photographed the same target women under controlled conditions wearing no makeup, makeup they applied themselves, and makeup applied by professional makeup artists. Participants rated the faces as appearing more attractive, more feminine, and as having higher status when wearing professional makeup than self-applied makeup. Secondarily, we found that participants perceived the professional makeup as appearing heavier and less natural looking than the self-applied makeup. This work shows that professional makeup is more effective than self-applied makeup and begins to elucidate the nature of makeup artistry. We discuss these findings with respect to personal decoration and physical attractiveness, as well as the notion of artists as experts.

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confidence: 99%

Professional Versus Self-Applied Makeup: Do Makeup Artists Add Value?

et al. 2021

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“…Such characteristics might relate to a consumer perception that younger skin is brighter and more radiant with an internal glow, whereas aged skin is duller, shinier and glossier. Colour can be analysed by standardized image analysis algorithms and radiance and attractiveness rated from digital photography including wrinkles .…”

Section: Colour and Radiancementioning

confidence: 99%

“…From the colour-coded images, an overall inhomogeneity parameter can then be calculated. algorithms and radiance and attractiveness rated from digital photography including wrinkles [34,38].…”

Section: Figurementioning

confidence: 99%

An updated review of clinical methods in the assessment of ageing skin – New perspectives and evaluation for claims support

Bielfeldt¹,

Springmann²,

Seise³

et al. 2018

Intern J of Cosmetic Sci

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With the advancement of skin research, today's consumer has increased access to an informed understanding of ageing skin and its appendages, together with a plethora of targeted products to meet such needs. In recent years, increased legislative demands for quality evidential claims support have led not only to the development and validation of clinical methods to measure and quantify ageing skin, but also a clearer understanding of the skin ageing process-especially the impact of both its internal and external environments-as well as a tougher stance on clearly unjustifiable claims. Traditional testing methods used to research and evaluate anti-ageing products claim to employ sophisticated instruments. Today, however, since the term anti-ageing can be considered a misnomer, intelligent use of combined more advanced clinical methods has enabled the development of technologically improved consumer products providing enhanced efficacy and targeted performance. Non-invasive methods for the assessment and quantification of the causes of ageing skin provide tools to the clinical researcher as defined by key clinically observed ageing parameters. Where evidence requires additional support, a number of clinical procedures evaluating ageing skin and hair products are combined with invasive procedures, thus enabling an added value to product claims. As discussed herein, given the enhanced understanding of ageing, we provide an update to our previous reviews of clinical methods used in the assessment of skin ageing, to include the wider aspects of environmental exposure; skin pigmentation; microbiome disturbance; surface topography; colour, radiance, and pH; and structural integrity-all requiring a disciplined approach to their use in dermatological investigations and product claims evidence.

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“…One way that women commonly manipulate their attractiveness is through the use of cosmetics. Studies have found that female faces are rated as more attractive with makeup when compared to without makeup (e.g., [13][14][15][16][17][18]). Consequently, one would expect that attorneys and trial consultants would advise their female clients to wear cosmetics for trial given the positive effect of attractiveness on jury decisions.…”

Section: Introductionmentioning

confidence: 99%

Examining the Influence of Cosmetics on Jury Decisions

Batres

Russell

2020

Cosmetics

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Many studies have examined how defendant characteristics influence jury decisions, but none have investigated the effect of cosmetics. We therefore examined how cosmetics influence jury decisions for young and middle-aged female defendants. In Study 1, participants were more likely to assign guilty verdicts to middle-aged defendants than young defendants and when presented with cosmetics, male participants gave young defendants longer sentences and middle-aged defendants shorter sentences. In Study 2, however, we did not replicate the age or the cosmetics effects on jury sentences, suggesting that comparisons between defendants may have influenced jury decisions in Study 1. Further work is thus still needed, but our two well-powered studies (N = 1127) provide a first exploration into the influence of cosmetics on jury decisions.

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Internet‐based lay person rating of facial photographs to assess effects of a cleansing product and a decent cosmetic foundation on the attractiveness of female faces

Cited by 9 publications

References 23 publications

Professional Versus Self-Applied Makeup: Do Makeup Artists Add Value?

Professional Versus Self-Applied Makeup: Do Makeup Artists Add Value?

An updated review of clinical methods in the assessment of ageing skin – New perspectives and evaluation for claims support

Examining the Influence of Cosmetics on Jury Decisions

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