RESUMENEn la actualidad muchas pequeñas organizaciones en el siglo XXI fracasan debido a la falta de implementación de una planeación estratégica y a la inexistencia de un plan de negocios que les permita trazar las vías para alcanzar cada uno de sus objetivos y metas. Esta situación resulta bastante preocupante ya que, debido a esto son muchas las organizaciones que cesan sus actividades y ABSTRACT Actually many small businesses are currently failing in the century 21rst because of the lack of implementation of strategic planning and the lack of a business plan that allows them to chart the ways to achieve each of their goals and objectives. This situation is very worrying, because many companies cease their activities and end up going bankrupt damaging the economy and slowing down national development (century 21rst). It is for this reason that this research proposes to show the importance of the development of strategic planning in companies and the implementation of an adequate business plan that provides stability and success in their activities, reducing the risk generated by the current markets. These markets are becoming more competitive, demanding and aggressive. Only the companies that are better structured will be able to compete and grow, solidify their bases and position themselves in the markets. The research is done under the method of reflective research. This allows you to investigate real market information by providing detailed results of the current situation Barreras que dificultan la planeación estratégica en las organizaciones Fernández Hurtado _ Saúl Rick, Martínez Martínez _Luz Ángela, Ngono Fouda_ Regine Adele Palavras-Chave: competitividade, planejamento estratégico, plano de negócios, sustentabilidade, diferenciação. JEL: L1, L60,R58, R11, O31