Internationalization in Retail Trade Services Market as Latecomer Countries Problem: the Case of Lithuania

Abstract

The aim of the article is to examine the specificity of internationalization in the market of retail trade services. The article focuses on the role of retail trade services sector in Lithuanian as a latecomer country. This sector has encountered increasing competition recently not only due to sharp competition between local players, but also due to the entries of overseas players to the market. Internationalization as a phenomenon touched the retail trade services sector in Lithuania not very long time ago. The article provides theoretical findings describing the speciality of internationalization in retail trade services sector, which were not specified for these services as one; a deeper overview of internationalization development in retail in a specific Lithuanian sector, as well as strategic view to what should be done for Lithuanian retailers to enter foreign markets with retail services (food and non-food products) and how to gain competitive advantage against foreign providers of retail services.

Empirical Analysis of Inventory Turnover Ratio in FMCG Retail Sector - Evidence from the Republic of Serbia

“…Whereas the share of five largest fast moving consumer goods retailers' market share exceeds 60 % in some EU member countries (Germany, France Austria) and even 80 % (Sweden, Denmark and Finland), its value in Serbia amounts to under 40 % (ACNielsen, 2005;Metro Retail Compendium, 2011). This percentage is also far lower than the market share of the four largest retailers in Lithuania, accounting to more than 73 % (Langviniene & Sekliuckiene, 2011). Significantly lower share of followers is manifested through certain disproportions in market competition so that a slight rise in gross margin does not lead to a decline in the inventory turnover rate.…”

“…In the developed EU countries (Germany, France and the UK), as well as the highest developed transition countries (Slovenia, the Czech Republic and Slovakia), the share of modern retail facilities amounts to over 80 % and 60 % respectively (Lovreta, 2009;Metro Retail Compendium, 2011). According to (Langviniene & Sekliuckiene, 2011), in modern retail formats in Lithuania, the total turnover makes 61.9 percent of the food sector market share. As well as low diversity, limited space and higher prices, smaller retail outlets are also characterised by higher gross margins compared to other, larger retail outlets (Levy & Weitz, 2012).…”

“…The situation is similar in Lithuania as well. The leading retailers are mostly domestic companies (Langviniene & Sekliuckiene, 2011), which can raise a whole range of issues in addition to the high share of the market leader compared to the followers (despite the high concentration levels).…”

Assessing Customer Preferences for Shopping Centers: Effects of Functional and Communication Factors

“…The attractiveness of a shopping center and its functional attributes are inseparable. Often, customers make decisions about the choice of a center based on its image characteristics and image [21]. In branding theories, the term brand image often creates the distinctive character of many products in the mind of the consumer.…”

“…Reikli (2012) [9] also indirectly considered the affected consumers, but did not directly examine their provisions on the choice of the type of traded object. In Lithuania, there is little research on the evaluation of shopping center factors, but the development of retail trade companies is being studied a lot by authors: Žitkienė and Sekliuckienė (2003) [18], Vengrauskas and Rudienė (2011) [19], Gudonavičienė and Alijošienė, (2013) [20], Sekliuckiene and Langviniene (2011) [21].…”