The significance of green rural tourism for sustainable development is widely recognized. In addition, a number of researches attempt to explain the green choice among tourists. Hereby, different theoretical approaches are used. The dynamic approach to the Theory of Planned Behavior (TPB) is implemented in this study. The approach considers that the influence of different elements of TPB (attitudes, subjective norms, perceived behavioral control) on intention to visit green rural hotels is tested in the context of different phases in behavior change of the respondents (pre-decision, pre-action, action). According to the authors’ knowledge, this is the first implementation of the dynamic approach to the TPB in understanding green rural choice. During data analysis, multigroup structural equation modelling (SEM) was used. The results indicate that the existence and the strength of the influences of the elements of TPB are different in different phases of behavior change. Managerial implications for the studied market (Serbia) are also provided within the paper.
Sustainability of companies in modern market conditions greately depends on the knowledge. In order to improve their business processes and satisfy the needs of their customers, managers have to rely on new marketing knowledge, especially in new sectors such as bioeconomy. The aim of this paper is to investigate potential added value to Serbian organic food market segmentation researches (belonging to preconditions of further bioeconomy development) when implementing new marketing knowledgefood-related lifestyle market segmentation and scales' testings. The results point out to adventurous consumers as the most important current and future market for organic food. Besides being the most educated (what was already established for consumers accepting organic food well in previous domestic researches), it is the first time that consumers accepting organic food in larger extent are brought in connection to their inclusion of the whole family in the preparation of meals and acceptance of novelties in cooking. It is also the first time to identify that there is a segment in domestic conditions for which price is not the greatest obstacle for increasing organic food consumption. That can be of the great importance for all actors (both national and foreign) operating at domestic food market. used in order to target this segment more precisely. Hereby, the knowledge from emotional marketing should be taken into account.Future researches should take into account emotional marketing in designing marketing research. Furthermore, cross-national segmentation can be performed. In addition to selfreported consumption, data from retailers should be collected as well. Finally, organic food consumption might be considered not only in general and from frequency of consumption aspect, but also in the context of specific organic food categories and amounts of money spent for their buying.
The bioeconomy has been introduced as a potential answer to some of the issues that modern mankind is confronted with: Climate change, industrial restructuring, food security, health, and energy security. In its goal to establish sustainable green growth, the bioeconomy relies heavily on the agriculture and food sector, whereas a special place belongs to organic food. Increasing organic food consumption depends on understanding organic food consumers. Research of their profile, both worldwide and in Serbia, has failed to find their common characteristics. In this paper, results of research with the first application of a logit model in defining domestic organic food consumers are presented. The results showed they were urban, highly educated, and with higher income. The greatest obstacle for increasing their future consumption of organic food was its insufficient availability. The paper provides managerial implications as well.
The main purpose of this paper is to research the factors that have an impact on the company profitability in the logistics industry during a five-year period (2013-2017). The sample includes 748 active companies operating in the logistics industry in the Balkan countries. Bearing in mind that logistics is an essential instrument of competitiveness and profitability of the company operations and that logistics is one of the most profitable industries, this paper used the panel data model with fixed effect in order to analyse profitability. The obtained results showed that four out of the six studied variables (company size, tangibility of assets, liquidity, and asset turnover ratio) have a statistically significant impact on profitability. The results provide guidelines for increasing profitability and improving the performance of logistics companies, given that an efficient planning system, managing and controlling the logistics system are key determinants of profitable business operations.
Seeking to reduce consumer purchasing effort, retailers strive to provide adequate product availability levels in retail stores. Otherwise, consumers may find themselves in stock-out situation, which may be a waste of their time, money and energy. As the mentioned situation intends to make a negative impact on the business performance of retailers and their suppliers, the issue of on-shelf product availability deserves particular attention. This article analyses this issue from the aspect of certain characteristics of product sales. Product availability, expressed by means of out-of-stock rate, is compared within various categories of sales variation and speed of turnover variables. In addition to these characteristics, product availability is also analysed from the aspect of various retail formats. The results have indicated that products with the highest sales variation, as well as slow turning products, are the most problematic in terms of on-shelf availability; in other words, they are characterised by the highest out-of-stock (OOS) rates. On the other hand, unlike large-scale retail formats, average store availability is the lowest in superettes, which indicates that the average OOS rate declines with the size of retail formats. In addition to serving as a basis for further research related to product availability in retailing, the given results may be used by retail managers when optimising customer service levels.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.