Research background: COVID-19 pandemic became the global issue in today’s world. Due to the globalized world, the virus had a possibility to spread across the globe and infect people from different nations and continents. However, COVID-19 pandemic is the consequence of globalization that has tremendous social-economic outcomes around the globe. COVID-19 also induced the panic in mass media and governments adopted new policies and precautions in order to minimize the damage and spread of this virus. However, due to the government restrictions, the consumer behavior also had a drastic change and influenced the economy as a whole. Purpose of the article: To investigate the social-economic effects of COVID-19 pandemic in Lithuania. Methods: scientific literature analysis, statistical analysis of secondary data and comparative analysis. Findings & Value added: People are well informed about the COVID-19 pandemics in Lithuania. Thread of COVID-19 was seen as real and Lithuanians were in panic that affected their behaviour on purchasing consumer goods and services. Lithuanian economic sectors were affected differently. However, Lithuania has a mild social-economic effects of COVID-19, were more concerned about global issues related to the virus (spreading globally and in Europe, impact on economy and etc.) and less about personal, local and national issues (closure of Lithuanian borders, closure of schools and universities, crisis in tourism and other sectors).
Retail companies operating in Lithuania are very important for the national economy. Domestic consumption has remained one of the most important drivers of Lithuania’s economic development. The objective of this article is to investigate the customer preferences and to identify selected factors of shopping centers in Vilnius, Lithuania. The study of Vilnius shopping centers is based on a complex model that integrates the following factors: shopping center goods and services, customer service, image factors, physical factors, situational factors and demographic characteristics of target consumers. Expert interviews aimed to determine the customer preference factors by perception of professional experts in relation to the phenomenon under study. The consumer survey questionnaire focuses on all the identified factors that determine the choice of a shopping center. This article identifies theoretical factors for the selection of retail shopping centers, reviews the market trends and peculiarities of Vilnius shopping centers, evaluates the factors for the selection and assess functional, emotional and communicational consumer preferences for the choice of Vilnius shopping centers.
In today's world, as cities compete in the marketplace, strategies for creating a city brand image are often shaped solely to meet the aspirations of profit, business development, and awareness. The preservation of culture, historical, and urban heritage remains important only in urban development strategies and not in actual development actions. The truth is, the image of a city is shaped by different historical, political, demographic, sociological, and economic factors which make up what we perceive as the brand image of a city. However, one of the most noticeable elements of the brand image of a city is the urban heritage based on national traditions. The aim of this article is to evaluate the effects of urban heritage initiatives in the creation of the brand image of the city of Vilnius. Research methods used in this article are qualitative content analysis and expert semi-structured interviews. Main conclusions stimulate debate, hesitation and criticism from communities and city researchers for using new heritage object and culture initiatives in order to create the brand image of Vilnius. The influence of urban heritage is inevitable when modelling the brand image of Vilnius, but there are no effective strategies to deal with the new urban heritage initiatives by creating the brand image of Vilnius yet.
This article presents the global market changes and internet era has influencing consumers today connect with brands in fundamentally new ways, often through virtual media channels that are beyond companies' control. The customers connect with many brands through new media channels, evaluate and advocate them at the same time, virtual and publically promoting the products they have liked or bought. The companies instead of focusing on how allocate spending across mediatelevision, radio, online and so forth, marketers should target more on customer decision process.Aim of paperon the basis of scientific and empirical research to evaluate the mains aspect of brand management process and provide the insights, how to increase the brand value of the virtual space.Lithuanian Marketing Association has initiated a study in 2011, aimed to find out which investigates the marketing budgets shifts of Lithuanian companies. The trend for the 2012 is an effective use of its marketing budget without reducing marketing costs for promoting the brands, building up the company's image and reputation.
Purpose – the purpose of the article is to analyze the impact effect of Influencers marketing on consumer buying behavior by determining which partnership opportunities are most relevant. Research methodology – the theoretical analysis of scientific literature and quantitative statistical analysis of empirical research results. Findings – the research in Lithuania has shown that before making a decision to purchase a product or a service, most respondents are actively seeking information in social networks by reading other costumers feedback. Moreover, the survey reveals that recommendations, comments, shared information about certain brands by Influencers are the most important factors in changing buying behavior. Research limitations – the main limitations of research may be the geographical research area – Lithuania and social networks (Facebook). Practical implications – understanding of Influencers impact on consumer buying behavior. Originality/Value – this scientific topic is rather new. Scientists, like Matsumura, Yamamoto, & Tomozawa (2008), investigated Influencers and Consumer Insights impact in the Blogosphere; Thakur, Srivastava (2015) presented a Conceptual research model of Influencers impact of Customer Satisfaction and Loyalty and etc. However, there is a lack of research investigating the impact of Influencer marketing on consumer buying behavior. This research aims to fill this gap in the Lithuanian case
The construction and expression of identity in the context of globalization and digitalisation is a problematic task in the modern world, where the processes of identity self-creation allow oneself to choose from many different options. The problem of this work is the communication of identity of tattooed people through tattoos of symbols of different cultures. The aim of the work is to examine the aspects of the identity communication of tattooed persons. Semi-structured interview and qualitative analysis methods are used to implement the aim and objectives of the work. The obtained results reveal that the processes of identity construction and expression use the methods of creation and interpretation of semantic connections, reflexive individualization, multi-layered coding of symbols, incorporating elements of different cultures into the identity project, which include symbolic, philosophical, spiritual, aesthetic and mythological assimilation prisms. The intervention of the Other in projecting personal identity becomes the identity insertion, and tactile senses, sight and hearing help to assimilate different cultures through different existing life articulations. In the context of social interaction, virtual identity is transferred into material forms of expression of identity and, with the help of the body as a media, extends identity beyond technology and deletes boundaries between it.
This study focuses on evaluation the role of logistics and transport industry on the economic growth of EU-27 during the COVID-19 pandemic. The evaluation found a positive correlation between government spending to transport infrastructure, employment level, and freight transportation by road, railway and economic growth. Regression analyses showed that in 2019 the impact of logistics industry and economic growth of EU-27 countries insignificant, and in 2020 – statistically significant between public expenditure, employment rate in EU-27 economies. This study also found that some variables, such as the length of rail freight and transportation by air did not have a significant impact on economic growth of EU-27 during pandemics.
The most important task of industrialization is to improve the productivity of a country or a region. The aim of this article is to evaluate main factors of choosing logistic cooperation services in order to improve logistic processes in Lithuanian retail market chains under the new conditions of industrialization. The objective of logistics is to minimize the price and to ensure the efficient distribution and maintenance of the required goods and products in the market in due time. Most retail companies have to make structural logistic decisions-to use outsource logistic cooperation services or to manage logistics on their own. As global competition grows, logistics services has a growing demand for cost, staffing and management improvements, with more focus on the company's core business. According to Langley (2018), Batarliene, Jarasiuniene (2017), Meidute and others. (2014), Parashkevov, (2007) studies-the benefits of logistics cooperation are: focusing on core business, using best practices and experience, increasing competitiveness, reducing costs of logistic. However, research showed the logistic cooperation potential in Lithuania retail chains depends on country policy, business thinking and understanding the process of logistic cooperation in order to operate under the new industrialization conditions.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
334 Leonard St
Brooklyn, NY 11211
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.