International airport influences on impulsive shopping: trait and normative approach

Abstract

Airport shopping is characteristically related to airport environmental conditions. Although consumption-related emotions have been studied with increasing frequency in consumer behaviour, issues concerning the evaluation of emotions leading to impulse purchasing and airport environment effect remain hidden in academic context. Airport shoppers tend to make impulse purchases, however, previous studies relating to impulse purchases did not have the shopper as an independent variable. This research paper presents conceptual and empirical evidence that airport shoppers’ self-assessment (judgement) about the appropriateness of engaging in impulse shopping behaviour moderates the relationship between the airport influences on impulse shopping and consumers’ buying behaviours. The study found that the relationship between airport impulsive shopping and the related shopping behaviour is significant only when airport shoppers believe that acting on impulse is appropriate. This finding supports the proposition for moderating airport shoppers’ self-evaluations

An Airport Experience Framework from a Tourism Perspective

“…In the past few decades, related business research has been adopted and conducted in the airport context. These topics are, for instance, the servicescape model by Bitner (1992;see Jeon & Kim, 2012), service quality (Bogicevic, Yang, Bilgihan, & Bujisic, 2013;Fodness & Murray, 2007), service encounter (Rowley & Slack, 1999), and airport retail (Omar & Kent, 2001;Rowley & Slack, 1999). Some topics are specific to airport terminals and seek to improve objective measurements or the current conditions to enhance passenger satisfaction, for instance the level of service (LOS; Correia, Wirasinghe, & de Barros, 2008a, 2008b and wayfinding (Farr, Kleinschmidt, Yarlagadda, & Mengersen, 2012).…”

Towards Agent-Based Crowd Simulation in Airports Using Games Technology

“…Other researchers using airport environments in their studies [10,14,16] also commonly noted that airports generate heightened emotions amongst their users for similar reasons as discussed above. They also examine additional qualities intrinsic to airports such as the constantly high level of security and safety measures, which result in airports being one of the most authoritarian structures available to the free use of civilians.…”

“…The uniqueness of airports Airport terminals have attracted the attention of a broad range of scientists who have tried to capture and summarise the uniqueness of airport user experiences [3,9,10,14,16]. Commonly identified traits of airports are people meeting events, traveller purposes, time pressures, high levels of intrusive surveillance through security monitoring, and heightened user emotions.…”

Motivadores De Compra Nos Aeroportos Brasileiros: Uma Tipologia Para O Consumidor Em Aeroportos

“…Existem evidências de que a compra nos aeroportos tende a ser feita por impulso (Omar, & Kent, 2001;Crawford, & Melewar, 2003). Considerada por pesquisadores como uma forte e real influência no processo de compra (Bayley, & Nancarrow, 1988), o comportamento de impulso tem sido explorado por lojistas nos aeroportos como forma de aumentar o seu desempenho de vendas (Sulzmaier, 2001).…”