This study, by integrating the perspectives of sociological, psychological, and service marketing and management, all of which affect the passenger experience, proposes a theoretical framework for the creation of the airport experience in relation to tourism. This research responds to the current phenomenon in which airports are offering other types of experiences within the airport terminal, expanding the role of an airport from being a utility for transportation into a place where various and different values can be offered. This research explores the current airport experience and adds to research on airport experience by clarifying ten key components necessary for airport passenger experience propositions based on existing research, the current industry phenomena, and the empirical study. The paper also underlines those components that can enhance passenger experience in relation to tourism and highlights the role that airports contribute to a destination.

This study investigates the nature of airport experience (AE) from the perspective of air travelers. This study elaborates experiential components within the airport context and highlights the associations among the components of this experience through text analysis. This study also aims to clarify how air travelers perceive airports in relation to destinations. The analysis of passenger reviews on Skytrax indicates that AE differs from the concepts of customer and tourist experiences, because hedonic and aesthetic consumptions are not primarily associated with the memorable feelings of consumers and tourists, but with aspects of functional experience and service personnel. This study reviews three aspects that air travelers associate airports with a destination. First, an airport is a representative of a destination. Second, an airport exhibits the positive characteristics of a destination. Finally, an airport is perceived as an internal component of tourism experience. This study provides theoretical and managerial implications for airport and tourism industries.

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This article examines the potential of floating markets in the Nakhon Pathom province as a creative tourism destination by performing a two-stage qualitative study. It explores in particular the perceptions of community leaders toward the possibility for established floating markets to become creative tourism destinations and the current and future constraints in such development. In the first stage, an environmental scanning is performed using readiness indices for tourism destination, which are adopted from two sources. In the second stage, the perceptions of community leaders toward floating markets are examined through in-depth, semi-structured interviews. These investigations reveal the significant role of community leaders and their perspectives toward the direction and development of their communities. The investigations also identify the factors that promote and obstruct creative tourism in a particular floating market destination.