Internal Communication and Leadership

When Birds of Different Feather Flock Together

“…In the German-speaking countries, organizational communication has no distinct tradition as a separate field within communication studies, where it is often subsumed under the field of public relations (see Theis-Berglmair’s contribution in this forum). Consequently, and apart from rare exceptions, among German-speaking scholars (e.g., Theis-Berglmair, 2003; Weder, 2010), organizational communication is primarily understood as “communication in organizations,” that is, as internal communication (e.g., Buchholz & Knorre, 2010; Mast & Huck, 2008; Schick, 2010), by following the “container metaphor” with regard to the relationship between organization and communication (Putnam, Phillips, & Chapman, 1996, p. 125). A consequence of this rather narrow focus is that German-speaking research on organizational communication is somewhat disconnected from international debates in the field, which over the last decades have shifted from the container metaphor to a more holistic understanding of organization as communication, that is, to the idea that organizations essentially consist of interconnected communicative practices (see Ashcraft, Kuhn, & Cooren, 2009; Taylor & van Every, 2000).…”

Business Intelligence as a Competitive Advantage for SMEs

“…Reactive organizations, wears all its energy and all the resources in the inversion of negative results, at the expense of improving their skills and explore opportunities. Without these skills and approaches to business, organizations fail to evaluate the course of business [16].…”