Business Intelligence as a Competitive Advantage for SMEs

Abstract

Abstract-At present, a company seeking to create competitive advantage, need to understand the data that is generated in the performance of their business. We intend to propose a framework that allows SMEs to take advantage of the information available, to adopt a set of measures supported by Business Intelligence (BI). The adoption of BI in Small and medium enterprises (SMEs) can create the need for organizations to adapt the processes that support systems for decision support, and may have to adapt their systems to the level of databases and applications, providing an additional perspective of information, enabling a more consistent analysis of the data in order to support the process of decision making.

Understanding towards Interactions between Business Intelligence and SMEs: Learn from Each Other

“…In effect, changes in customer interests, market demands, pricing, and supply chain management are evident (Zainun Tuanmat and Smith, 2011, Cavalcante et al, 2011, Karanasios, 2011, Ponelis and Britz, 2011. Those changes offer both opportunities (such as flexibility, low cost networking, cost reduction, and rapid communication) (Guarda et al, 2013) and threates (e.g. information security threat, discontinuation of business order) (Trinh et al, 2012, Chen andSiau, 2012), which become the issue of business survivla and development of SMEs (Irjayanti and Azis, 2012).…”

“…The decision making is defined as the selection of action and method managers/organizations use to conduct the changing environment associated with speedy responsiveness (Guarda et al, 2013). It is an integrated process of determining business performance measurement, differentiating decision problems, assimilating information, forecasting business future, and planning actions toward the desired performance (Singh and Singh, 2013).…”

“…Although research on theoretical link among BI and SMEs is vast to date (e.g. Grabova et al, 2010, Zhi and Guixian, 2010, Ponelis and Britz, 2011, Guarda et al, 2013, Ponis and Christou, 2013, Tarek and Adel, 2016, research on how BI and SMEs learn from each other, that produces new contribution into IS-led business domain, is sparse. Therefore, this study is entailed to generate new understanding on learning issue among BI and SMEs.…”

“…As BI is the decision making aid, SMEs require reconfiguring BI for new decision making in conducting new changes within the environment (Stodder, 2013). It is important to note that SMEs have not only begun using BI in improving decision support (Guarda et al, 2013), they occupy a big portion of BI users. For example, approximately 85 percent of BI user firms are SMEs in Southwest China (Zhi and Guixian, 2010).…”

“…BI's growing contribution to the business growing performance has been recognized particularly for small and medium enterprises (SMEs) (Guarda et al, 2013) through improving decision support (Singh and Singh, 2013). Nowadays BI becomes an emerging trend in administering the decision making for conducting the changing environment (Isık et al, 2013), and learning to take opportunities emerging form changing circumstances (Guarda et al, 2013).…”