INTERNACIONALIZAÇÃO DE MICRO, PEQUENAS E MÉDIAS EMPRESAS INOVADORAS NO BRASIL: Desafios do novo paradigma de desenvolvimento

Guimaraes, Sonia; Azambuja, Lucas Rodrigues

doi:10.1590/339708/2018

Cited by 8 publications

(6 citation statements)

References 24 publications

(13 reference statements)

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“…Innovative companies differentiate themselves from traditional companies, especially in a global and digitally connected market (Guimarães & Azambuja, 2018). In this aspect, a reflection and work with the companies of the retail trade should take place, because the number of entrepreneurs who consider that their companies are prepared to adapt quickly to the changes that the market requires is still small (62.5%).…”

Section: Results Discussionmentioning

confidence: 99%

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Empreendedores “pós” pandemia: contribuição na gestão da inovação

Mota

Galdino²,

Filho

et al. 2022

ReA UFSM

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Objetivo - Esta pesquisa objetivou conhecer a prática da gestão da inovação no comércio varejista de Sobral, Ceará, visando oferecer uma contribuição para a sustentabilidade desses empreendimentos, que representam mais de 50% do PIB do município e vem sofrendo as consequências da pandemia do COVID-19, além de estimular novas frentes de pesquisa na área de inovação no comércio varejista. Design / metodologia / abordagem - Trabalhou-se com uma investigação de campo através de respondentes não identificados, utilizando-se de questionário semiestruturado, com as categorias teóricas de criatividade, inovação e gestão do conhecimento, para analisar o processo de gestão da inovação. Trata-se de um trabalho que utilizou método qualitativo, com objetivos descritivos, sendo a análise dos dados feita através da análise de conteúdo. Resultados - Os resultados mostram que já existe um clima favorável à gestão da inovação no segmento empresarial do comércio varejista de Sobral. No entanto, observa-se que é necessário organizar a governança do segmento e estimular a criatividade e a gestão do conhecimento como fatores de inovação. A transferência de tecnologia, através da parceria universidade-empresa, precisará ser induzida para que os impactos e as transformações competitivas para o setor se completem. Originalidade / valor - Considera-se a pesquisa relevante uma vez que o tema da gestão da inovação no comércio varejista é relativamente novo na área científica, podendo orientar pesquisas futuras em outros municípios, além de aprofundar os elementos que viabilizarão a aproximação universidade-empresa como fator de competitividade, principais limitações do trabalho.

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Section: Results Discussionmentioning

confidence: 99%

“…As Guimarães and Azambuja (2018) point out, innovative companies differentiate themselves from traditional companies, especially in a global and digitally connected market. Innovative companies exhibit work dynamics that are resilient and agile enough to adapt to the market.…”

Section: Creativity Innovation and Knowledge Managementmentioning

confidence: 99%

Empreendedores “pós” pandemia: contribuição na gestão da inovação

Mota

Galdino²,

Filho

et al. 2022

ReA UFSM

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“…In internationalization, organizations use knowledge of markets, new technologies and business strategies. As a consequence, they raise the quality of products and services, stimulate the new and generate market competitiveness (Guimarães & Azambuja, 2018).…”

Section: Página5mentioning

confidence: 99%

International Entrepreneurship and the Impacts of Catastrophes on the Tourism Sector

Correia

Leite

2021

Rosa dos Ventos

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Humanity experiences the catastrophic effects of the Covid-19 pandemic. In view of this scenario, studies are needed to understand the impacts of catastrophes in the most varied dimensions. The tourism sector emerges as one of the most affected economic segments when disasters occur. For companies in the sector that operate globally, the consequences influence the actions of international entrepreneurs. This study aims to conduct a theoretical discussion of the relationship between catastrophe impacts in the tourism sector and international entrepreneurship. From this purpose, impacts of catastrophes on the tourism sector are identified, as well as the reactions of international entrepreneurship in this context. Therefore, from the literature, impacts of catastrophes on the tourism sector are observed, as in the case of the crisis in the hotel sector. In addition, it results in the main reactions of entrepreneurs in the face of catastrophes.

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“…However, the adoption of environmentally sustainable and indeed economically viable business activities and competitive advantages based on innovation, complexity and/or product sophistication are necessary (Guimarães & Azambuja, 2018), meeting consumers' desires for environmental sustainability and maintaining competitive ability (Lucas et al, 2019). One of the ways to maintain competitive capacity and produce sustainably and value for its products and services based on consumer perception when the relationship between the form of alternative environmental exploitation and sustainable technology is adopted.…”

Section: Introductionmentioning

confidence: 99%

Consumer perception of brand equity based on environmental sustainability - development and validation of a scale

Diego

Holanda

2022

Preprint

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Brands gradually became the core dimension and strategic asset of branding for organizations of all sizes, and today many companies adopt various forms of green marketing activities as part of their strategies. The objective of this study was to investigate and develop the psychometric properties of precision and validity of a scale for brand evaluation equity based on environmental sustainability. The scale was validated by adopting the standards described in the Standards for Educational and Psychological Testing APA. As samples for validation tests, eight companies were selected from those developing their sustainable business. The data were applied to 262 potential consumers. A scale with 22 items was constructed and validated, and after evaluation by the specialists, 22 items were obtained, divided into four dimensions: Brand quality perception — BQP (6 questions); Strategic Brand Positioning – SBP (10 questions); Willingness to purchase — WtB (3 questions) and Innovation in retail — INM (3 questions). Three items were modified because they presented the CVC at 0.8 and were accepted after the adjustments. The instrument items showed good internal consistency (0.877) regarding their domains. For DIF data, the scale invariably works for older and younger people for almost all items, except item INM 04. This article fills the gap in the literature by developing a scale to assess consumer perception of brand equity and environmental sustainability.

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INTERNACIONALIZAÇÃO DE MICRO, PEQUENAS E MÉDIAS EMPRESAS INOVADORAS NO BRASIL: Desafios do novo paradigma de desenvolvimento

Cited by 8 publications

References 24 publications

Empreendedores “pós” pandemia: contribuição na gestão da inovação

Empreendedores “pós” pandemia: contribuição na gestão da inovação

International Entrepreneurship and the Impacts of Catastrophes on the Tourism Sector

Consumer perception of brand equity based on environmental sustainability - development and validation of a scale

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