Integrating factors influencing hijab purchase intention among Muslim women

Saeed, Munazza; Grine, Fadila; Shafique, Imran

doi:10.1108/jima-10-2018-0194

Cited by 14 publications

(14 citation statements)

References 62 publications

(68 reference statements)

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“…Shoppers have a positive attitude towards online Hijab because family and close friends believe it is a good idea for them to buy online Hijab (SUBJEC 1), influential persons in their lives support them to buy online Hijab (SUBJEC 2) and persons whom they listen to can motivate them to buy online Hijab (SUBJEC 3). The results are in line with previous studies (Hwang and Kim, 2020a; Saeed et al , 2020). Finally, attitude is found to be a positive and robust mediator of the link between subjective norm and online Hijab purchase, which is in proportion to previous studies’ findings (Garg and Joshi, 2018).…”

Section: Discussion Of the Findingssupporting

confidence: 93%

“…Next, the study proved that attitude is the vital predictor of online purchase intention, which strengthens the concept offered by previous studies (Siswomihardjo et al , 2019) and reinforces the Theory of Reasoned Action proposed by Ajzen and Fishbein (1972). Thirdly, the subjective norm was found to be a significant influencer of shoppers’ attitude towards online Hijab purchase, which reinforces the findings of previous studies (Hwang and Kim, 2020a; Saeed et al , 2020). Finally, attitude is found to positively and significantly mediated the link between subjective norm and online purchase, which strengthens the findings of previous studies (Garg and Joshi, 2018).…”

Section: Discussionsupporting

confidence: 85%

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Online hijab purchase intention: the influence of the Coronavirus outbreak

Sumarliah

Khan

2021

JIMA

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Purpose This paper aims to explore the effects of the Coronavirus outbreak and the subjective norm and attitude on shopper’s intentions to purchase Hijab online. It hypothesises the influences of the Coronavirus outbreak as situational determinants, which include the place accessibility (e.g. the shutting of physical Hijab stores) and stores environment (e.g. well-being risks in physical shops, online shopping movement and extra marketing attempts from online Hijab stores through the outbreak). Design/methodology/approach Structured questionnaires were retrieved from 366 female Muslim shoppers, both wearing and not wearing Hijab. ADANCO 2.0.1 programming and PLS-SEM were applied in empirical investigation. Findings The results on direct relationships reveal that the Coronavirus outbreak situational determinants including place accessibility (ACCESS) and store environment (ENVIRO) and shopper’s attitude towards online Hijab purchase (ATTITU) are strong predictors of online Hijab purchase intention (ONLINE). At the same time, the subjective norm (SUBJEC) predicts ATTITU. The indirect mediation between SUBJEC on ONLINE was also confirmed. Practical implications These discoveries would help the Hijab business players, i.e. online sellers, retailers and marketers to increase their web pages’ quality and marketing efforts. Originality/value The research is an initial concept and empirical evidence investigating the Coronavirus outbreak’s situational influences and the effects of attitude and subjective norm on shoppers’ intentions to purchase Hijab online.

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Section: Discussion Of the Findingssupporting

confidence: 93%

Section: Discussionsupporting

confidence: 85%

Online hijab purchase intention: the influence of the Coronavirus outbreak

Sumarliah

Khan

2021

JIMA

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“…It is characterised as a two-part construct: one of the benefits of the user and the other of the user's sacrifices (Samudro et al, 2018). Therefore, key to a successful resort was to inspire happy sensations in the customers (Saeed et al, 2020). According to this study, the customer examines their consuming experience and their real experience to decide what benefits or sacrifices they feel they would get during a stay at a green resort.…”

Section: Perceived Valuementioning

confidence: 99%

Measuring Revisit Intentions of Green Resorts in Malaysia: The Role of Perceived Value and Environmental Concern

Azam¹,

Patwary²,

Rashid³

2022

GTG

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The tourism industry in Malaysia serves an important role in providing high-quality tourism products and services and incorporating green practices to achieve environmental sustainability. Studies on the factors that influence revisit intention among green resort guests are limited. Thus, this study approached quantitative method and aimed to assess the influence of perceived value and environmental concern in measuring tourists revisit intentions of green resorts in Malaysia. The analysis unit is the resort's guests in the selected green resorts who have stayed in one of the selected green resorts for at least two days. A total of 450 sample data were analysed using the statistical software IBM SPSS version 22. This study fills the knowledge gap by proposing that environmental awareness and environmental knowledge influence guests’ intention to revisit green resorts.

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“…From this phenomenon, it appears that a person who wears a headscarf becomes the center of attention and is the target of people's eyes. Of course it was due to violations committed by the woman in dressing (Saeed, et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

The Relationship of Muslimah Clothing with The Morals of Santriwati at House of an Islamic Boarding School Hasanatul Barokah, Tambusai District, Rokan Hulu Regency

Hamzah¹,

Nasution²

2022

IJEDR

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Muslimah clothing is clothing that is in accordance with the provisions set by Islamic law, and the wearer reflects a Muslim woman who is obedient to the teachings of her religion in dress procedures. Morals are characteristics that are inherent in a person and become his identity. In addition, morality can also be interpreted as a trait that has been accustomed, inculcated, ingrained, so that it becomes a habit and is easy to implement. The formulation of the problem in this study is how the relationship between Muslim women's clothing and the morals of female students is. The purpose of the study was to determine a significant relationship between Muslim women's clothing and the morals of santriwati. The type of correlational research, with a population of 127, and a sample of 32 people, data collection techniques with questionnaires and documentation, formulation based on the results of data processing and analysis that the author did, then obtained the conclusion that there is a significant relationship between Muslim clothing and the morals of the students of the Hasanatul Barokah Islamic Boarding School, Tambusai sub-district, Rokan Hulu Regency. santriwati's morals is 0.75, according to the interpretation of the correlation coefficient the value of 0.75 lies in the 0.60-0.799 interval with the criteria of a strong relationship level

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Integrating factors influencing hijab purchase intention among Muslim women

Cited by 14 publications

References 62 publications

Online hijab purchase intention: the influence of the Coronavirus outbreak

Online hijab purchase intention: the influence of the Coronavirus outbreak

Measuring Revisit Intentions of Green Resorts in Malaysia: The Role of Perceived Value and Environmental Concern

The Relationship of Muslimah Clothing with The Morals of Santriwati at House of an Islamic Boarding School Hasanatul Barokah, Tambusai District, Rokan Hulu Regency

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