This article presents instructional design oriented towards the development of competences. First, the competence concept is developed showing its pertinence in the business as well as in the academic field. In the second part, we develop the definition, properties, evolution and components of the instructional design. In the third part, competences and instructional design are integrated and a methodology with basic aspects of design and strategies oriented to the development of competences is proposed. Finally, we present a series of guidelines for applying this model in the development of courses.