2020
DOI: 10.13106/jafeb.2020.vol7.no6.457
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Insights Discovery through Hidden Sentiment in Big Data: Evidence from Saudi Arabia’s Financial Sector

Abstract: This study aims to recognize customers' real sentiment and then discover the data-driven insights for strategic decision-making in the financial sector of Saudi Arabia. The data was collected from the social media (Facebook and Twitter) from start till October 2018 in financial companies (NCB, Al Rajhi, and Bupa) selected in the Kingdom of Saudi Arabia according to criteria. Then, it was analyzed using a sentiment analysis, one of data mining techniques. All three companies have similar likes and followers as … Show more

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Cited by 4 publications
(4 citation statements)
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“…Still, some studies were empirical papers focused on one business type [11] [35] or one business size [36] [13], applying a detection model with successful results. However, the application of big data and ML in the Saudi business research domain was focused on marketing [38] and finance [39] but never on accounting. On the other hand, accounting professionals have been using ML models, especially in some audit procedures has been employed in accounting firms.…”
Section: E the Case Of Saudi Arabiamentioning
confidence: 99%
“…Still, some studies were empirical papers focused on one business type [11] [35] or one business size [36] [13], applying a detection model with successful results. However, the application of big data and ML in the Saudi business research domain was focused on marketing [38] and finance [39] but never on accounting. On the other hand, accounting professionals have been using ML models, especially in some audit procedures has been employed in accounting firms.…”
Section: E the Case Of Saudi Arabiamentioning
confidence: 99%
“…Due to the popularity of opinion-rich resources, scholars across various disciplines such as politics (Chen et al, 2010;Yano & Smith, 2010), marketing (Liu et al, 2007), public opinion (O'Connor et al, 2010, and business (Hegde et al, 2015;Park & Javed, 2020) have worked out different approaches and methods for examining people's opinions and sentiments automatically to help in making a decision and revisiting current policies. These approaches and methods are commonly grouped under the generic term of 'social media analytics' which focuses on the way social media contents are used to offer a qualitative analysis of particular issues across various domains (Figure 2).…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…This study tries to test the relationship between social and financial performance, in Saudi companies toward the objectives of Saudi vision 2030. With this objective, we cite the contributions of Peng et al (2009), Dhiab and Dkhili (2019), Park andJaved (2020), andVachon (2010).…”
Section: Literature Reviewmentioning
confidence: 99%