Innovative sports-embedded gambling promotion: A study of spectators’ enjoyment and gambling intention during XFL games

Xu, Zimu; González-Serrano, María Huertas; Porreca, Rocco; Jones, Paul

doi:10.1016/j.jbusres.2021.03.040

Cited by 7 publications

(6 citation statements)

References 76 publications

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“…Live-odds portrayed in sports broadcasts through presenter commentaries, odds displayed on television, sponsored segments, and visual displays at venues can be construed as advertisements (Gainsbury & Blaszczynski, 2017). The perceived enjoyment of individuals when seeing live on-screen betting odds was found to be an important condition for both spectator enjoyment and higher levels of gambling intention (Xu et al, 2021).…”

Section: Sports Betting Advertising and Sports Betting Intentionsmentioning

confidence: 99%

“…Seven studies have examined the association between exposure to sports betting advertising and sports betting-related intentions or expectancies (Browne et al, 2019, Hing et al, 2013, 2015bHoughton & Moss, 2020;Johnston et al, 2015;Russell et al, 2018a;Xu et al, 2021). Overall, exposure to sports betting advertising appears to be associated with higher intentions to gamble.…”

Section: Sports Betting Advertising and Sports Betting Intentionsmentioning

confidence: 99%

“…The studies asked participants if they intended betting within a set time period, with the period ranging from over the next 24 hours (Browne et al, 2019;Russell et al, 2018a), to two weeks (Hing et al, 2013(Hing et al, , 2015b, the coming months (Xu et al, 2021), or 12 months (Johnston et al, 2015). The types of advertisements studied included exposure to promotions during televised sport (Hing et al, 2013(Hing et al, , 2015b, live-odds during American football league matches (Xu et al, 2021), and various advertisements and wagering inducements (Browne et al, 2019). One study used ecological momentary assessment (EMA) surveys to collect data for actual direct advertising messages (email, text phone; Russell et al, 2018a).…”

Section: Sports Betting Advertising and Sports Betting Intentionsmentioning

confidence: 99%

See 2 more Smart Citations

Impact of Sports Betting Advertising on Gambling Behavior: A Systematic Review

Killick¹,

Griffiths²

2022

ADDICTA: The Turkish Journal on Addictions

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Main Points• The volume of gambling advertising is increasing, as is the popularity of sports betting.• Based on a review of 22 studies, most empirical research is limited to self-reported cross-sectional data. • Sports betting marketing has a positive relationship with sports betting attitudes, intentions, and behaviours. • The influence of sports betting marketing appears to be strongest among those who score higher on measures of problem gambling severity. • Much of the research to date has been conducted using Australian samples therefore findings should be interpreted with caution.

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Section: Sports Betting Advertising and Sports Betting Intentionsmentioning

confidence: 99%

Section: Sports Betting Advertising and Sports Betting Intentionsmentioning

confidence: 99%

Section: Sports Betting Advertising and Sports Betting Intentionsmentioning

confidence: 99%

See 1 more Smart Citation

Impact of Sports Betting Advertising on Gambling Behavior: A Systematic Review

Killick¹,

Griffiths²

2022

ADDICTA: The Turkish Journal on Addictions

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“…online betting and eSports) (e.g. Ratten and Ferreira, 2016;Xu et al, 2021), and consumers' experiences and behaviors, in person (e.g. use of cell phone applications) or at home (e.g.…”

Section: Sport Innovationmentioning

confidence: 99%

Sport event innovation: a preliminary conceptualization and directions for future research

Hoff

Leopkey

Ellis

2022

SBM

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PurposeThe purpose of this paper is to conceptualize sport event innovation and propose a fruitful future research agenda for scholars.Design/methodology/approachFollowing Gilson and Goldberg's (2015) criterion of a good conceptual paper, the authors (a) provide a review of the central tenets of innovation and sport innovation literature and link them together within a new definition of sport event innovation, (b) expand the field by suggesting several theoretical perspectives for studying this area and (c) visually represent the links between each aspect of our conceptualization in a figure. Based on our definition, the authors also highlight illustrative examples of sport event innovation.FindingsThis paper provides an initial working definition of sport event innovation and offers avenues of sport event innovation research underpinned by various research perspectives (i.e. process of innovation, institutional theory, stakeholder theory, interorganizational relationships and knowledge-based view) likely to prove useful for the advancement of scholarship in sport event management. Additionally, a general recognition of the potential practical implication related to this paper is discussed.Originality/valueThis conceptual paper bridges the knowledge gap between sport event and innovation research by merging the independent literature and conceptualizing sport event innovation. In doing so, the authors provide an advantageous starting point for future research on innovation in the sport event context with a view towards advancing both theory and practice in this area.

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“…Digitization has started to gain ground in modern sports, especially the digitization of spectator experiences [1,2] and the purposeful design of experiential spaces and websites [3,4] offers new opportunities in sports marketing [5]. Virtual reality (VR) is one of the technologies shifting the role of digitalization "from being a driver of marginal efficiency to an enabler of fundamental innovation and disruption" [6] (p. 83).…”

Section: Introductionmentioning

confidence: 99%

Virtual Reality Experience of Mega Sports Events: A Technology Acceptance Study

Capasa

Zulauf

Wagner

2022

JTAER

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Digitalization has advanced to become an opportunity to spectate sports during the pandemic and its restrictions for traveling to competitions. The purpose of this study is to investigate the antecedents of using virtual reality technology for spectating mega sports events. Based on a literature review, the authors created a model of behavioral intention, built on the unified theory of acceptance and use of technology and technology acceptance model to examine the curiosity and self-construal of spectators. An online survey obtained empirical evidence from 339 sports enthusiasts. The research model was fitted using the partial least squares algorithm. The results show that all the antecedents significantly affected the intention to use a VR device to spectate mega sports events, which explains a significant variance. Surprisingly, influences arising from social norm predominated over those arising from curiosity and the hedonic exploration of VR (enjoyment, and experience). The social norm strongly influences a VR device’s perceived usefulness, implying that people believe using VR will enhance their position in society and that they will thus perceive the technology as being more beneficial. The novelty of this study arises from quantifying the importance of curiosity’s relationship to VR acceptance and pinpointing the relevance of self-construal for VR acceptance.

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Innovative sports-embedded gambling promotion: A study of spectators’ enjoyment and gambling intention during XFL games

Cited by 7 publications

References 76 publications

Impact of Sports Betting Advertising on Gambling Behavior: A Systematic Review

Impact of Sports Betting Advertising on Gambling Behavior: A Systematic Review

Sport event innovation: a preliminary conceptualization and directions for future research

Virtual Reality Experience of Mega Sports Events: A Technology Acceptance Study

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